Remote Digital PR Strategist for Growth

Placements24; Upington; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote-friendly

Health insurance

Flexible schedule

Home office setup

Professional development budget

Team events

Job summary

Placements24 is seeking a Digital PR Manager for a fully remote role. You will lead online reputation, secure backlinks, and manage influencer relationships across media outlets.

The ideal candidate brings 4–6 years in digital PR, strong SEO understanding, and ability to work autonomously in a distributed team. Join a forward-thinking agency in Upington, South Africa, where you shape digital narratives, monitor brand mentions, and drive measurable PR outcomes with a remote-first culture and

Qualifications

• Bachelor's degree in Digital Marketing, Communications, Public Relations, or related field.
• 4–6 years of digital PR/digital marketing experience.
• Proven success in digital PR campaigns, link building, and online reputation management.
• Strong understanding of SEO and its relation to PR.
• Excellent content creation and copywriting for digital formats.

Responsibilities

• Develop and implement digital PR strategies to boost online visibility and brand authority.
• Identify digital media opportunities, including publications, blogs, and influencer collaborations.
• Create and manage content for sharing, including infographics, videos, and articles.
• Build and maintain relationships with online journalists, bloggers, and influencers.
• Execute outreach campaigns to secure high-quality backlinks and mentions.
• Monitor brand mentions and competitor activity; respond strategically.
• Analyze PR campaign performance using analytics tools; report insights.
• Collaborate with SEO and content teams for integrated digital strategies.
• Manage online reputation and crisis communications as needed.
• Stay updated on digital marketing trends and SEO best practices.

Skills

Digital PR

Content creation

SEO knowledge

Analytics

Relationship building

Project management

Education

Bachelor's degree in Digital Marketing/Communications/Public Relations

Tools

Google Analytics

SEMrush

Social media tools

Job description

Placements24 is seeking a Digital PR Manager for a fully remote role. You will lead online reputation, secure backlinks, and manage influencer relationships across media outlets.

The ideal candidate brings 4–6 years in digital PR, strong SEO understanding, and ability to work autonomously in a distributed team. Join a forward-thinking agency in Upington, South Africa, where you shape digital narratives, monitor brand mentions, and drive measurable PR outcomes with a remote-first culture and