Remote Digital PR Strategist: SEO & Outreach

Placements24; Richards Bay; Remote; ZAR 420,000 - 780,000; Full time

Benefits offered by this job

Fully remote

Health insurance

Retirement contributions

Paid time off

Professional development

Job summary

Placements24 is seeking a highly innovative and results-driven Digital PR Strategist to join our client’s remote team. You will craft and execute cutting-edge digital PR campaigns that boost brand visibility, online engagement, and positive media coverage across digital channels.

The role emphasizes integrating SEO with content and influencer outreach, collaborating with cross-functional teams to maintain a cohesive brand message while supporting projects originating from Richards Bay,

Qualifications

• Bachelor's degree in Digital Marketing, Communications, Public Relations or a related field.
• 5+ years of experience in digital PR, online marketing, or a similar role with a strong portfolio.
• Proven expertise in SEO, content marketing, social media strategy, and influencer outreach.
• Proficiency with digital analytics tools (Google Analytics, SEMrush, Ahrefs) and social media management platforms.
• Excellent written and verbal communication skills with a knack for creative storytelling.

Responsibilities

• Develop and implement comprehensive digital PR strategies to achieve online visibility and engagement goals.
• Manage and execute online outreach campaigns, including blogger and influencer collaborations.
• Create and optimize engaging digital content for PR purposes (blog posts, articles, social updates).
• Conduct keyword research and apply SEO best practices to improve rankings.
• Monitor online conversations and manage brand reputation across social media and forums.
• Analyze campaign performance using digital analytics tools and provide actionable insights.
• Collaborate with content and marketing teams to ensure consistent brand messaging and campaign alignment.
• Stay abreast of emerging digital trends and best practices in PR and marketing.
• Manage online advertising campaigns related to PR initiatives.

Skills

SEO

Content Marketing

Influencer Outreach

Social Media Strategy

Analytics Tools

Remote Work

Creative Writing

Education

Bachelor's degree in Digital Marketing

Tools

Google Analytics

SEMrush

Ahrefs

Job description

Placements24 is seeking a highly innovative and results-driven Digital PR Strategist to join our client’s remote team. You will craft and execute cutting-edge digital PR campaigns that boost brand visibility, online engagement, and positive media coverage across digital channels.

The role emphasizes integrating SEO with content and influencer outreach, collaborating with cross-functional teams to maintain a cohesive brand message while supporting projects originating from Richards Bay,