Remote Head of Social Media Strategy

Placements24; Cape Town; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Fully remote work

Performance-based bonuses

Professional development resources

Home office stipend

Flexible hours

Job summary

Placements24 is seeking an innovative and experienced Remote Head of Social Media Strategy to lead our global social media presence. This fully remote role lets you work from anywhere, while shaping our brand voice and content strategy to engage audiences.

You will define platforms, develop content calendars, monitor trends, analyze performance, and collaborate with marketing, PR, and sales to ensure consistent campaigns.

Qualifications

• Proven work experience as a Social Media Manager with a strong portfolio.
• Experience developing and implementing social media strategies.
• Excellent copywriting, editing, presentation, and communication skills.
• Knowledge of social media analytics tools and data interpretation.
• Experience with social media advertising platforms and budget management.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing goals.
• Manage and oversee all social media accounts to drive engagement and build our online community.
• Create, curate, and manage content that builds meaningful connections and actions.
• Develop and manage content calendars for a consistent presence.
• Monitor channels for industry trends, competitor activity, and customer feedback.
• Analyze social media data and provide regular reports on performance and insights.
• Develop and implement social media advertising campaigns to reach new audiences and drive conversions.
• Engage with followers, respond to queries, and foster a positive community.
• Collaborate with marketing, PR, and sales to ensure brand consistency.
• Stay up-to-date with latest social media best practices and platform changes.

Skills

Social media strategy

Campaign management

Analytics

Copywriting

Remote work

Tools

Facebook Ads

Google Analytics

Sprout Social

Social platforms

Job description

About the Role

Our client is actively searching for an innovative and experienced Remote Head of Social Media Strategy to lead their global social media presence. This position is a fully remote opportunity, allowing you to work from anywhere. The successful candidate will be responsible for developing, implementing, and managing our social media strategy to increase brand awareness, improve marketing efforts, and drive engagement. You will play a crucial role in defining our brand voice, identifying key social media platforms, and creating compelling content strategies that resonate with our target audience. This role requires a forward-thinking individual who can stay ahead of social media trends and leverage them to achieve business objectives. Join a forward-thinking company that values remote collaboration and empowers its employees to excel from anywhere, with a focus on building a strong community around our brand. This is an exceptional chance to shape the social media future of a growing organization.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing goals and overall business objectives.
• Manage and oversee all social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) to drive engagement and build our online community.
• Create, curate, and manage published content (images, video, written) that builds meaningful connections and encourages community members to take action.
• Develop and manage social media content calendars, ensuring a consistent and engaging presence.
• Monitor social media channels for industry trends, competitor activity, and customer feedback.
• Analyze social media data and provide regular reports on campaign performance, key metrics, and insights.
• Develop and implement social media advertising campaigns to reach new audiences and drive conversions.
• Engage with followers, respond to queries in a timely manner, and foster a positive community environment.
• Collaborate with internal teams (marketing, PR, sales) to ensure brand consistency and integrated campaign execution.
• Stay up-to-date with the latest social media best practices, technologies, and platform changes.

Requirements

• Proven work experience as a Social Media Manager or similar role, with a strong portfolio showcasing successful campaigns.
• Demonstrable experience in developing and implementing social media strategies.
• Excellent copywriting, editing (photo/video/text), presentation, and communication skills.
• Knowledge of social media analytics tools and ability to interpret data effectively.
• Experience with social media advertising platforms and budget management.
• Familiarity with web design and publishing best practices is a plus.
• Ability to work independently and manage time effectively in a remote setting.
• Understanding of SEO and web traffic metrics.
• Passion for social media and staying current with digital trends.

Benefits

• Fully remote position with the flexibility to work from anywhere.
• Competitive salary and performance-based bonuses.
• Opportunity to shape the social media strategy for a growing brand.
• Access to online learning resources and professional development opportunities.
• Collaborative and supportive virtual work environment.
• Contribution towards home office setup and internet costs.
• Flexible working hours tailored to your productivity.