Remote FMCG E-commerce Specialist

Placements24; Gqeberha; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Fully remote

Flexible schedule

Home office stipend

Professional development

Bonuses

Job summary

Placements24 in South Africa seeks an experienced E-commerce Specialist to drive online sales for a growing FMCG portfolio. You will optimize product listings, plan digital campaigns, and analyze performance from a fully remote location.

You'll collaborate with marketing, sales, and operations to ensure a seamless customer journey, while leveraging Shopify/WooCommerce, and Takealot/Amazon marketplaces to maximize traffic and conversions.

Qualifications

• Bachelor’s degree in Marketing, Business, E-commerce or related field.
• 3–5 years in e-commerce management or digital marketing within FMCG.
• Proficiency with Shopify/WooCommerce and analytics tools (Google Analytics).

Responsibilities

• Develop and implement effective e-commerce strategies to drive online sales, customer acquisition, and retention for FMCG products.
• Manage and optimize product listings on online marketplaces and the company’s e-commerce website, ensuring accurate descriptions, high-quality images, and competitive pricing.
• Plan and execute digital marketing campaigns, including SEO, SEM, social media marketing, email marketing, and affiliate marketing, to drive traffic and conversions.
• Monitor and analyze website traffic, sales data, and customer behavior using analytics tools (e.g., Google Analytics) to identify trends and opportunities for improvement.
• Manage the customer journey on the e-commerce platform, from initial browsing to checkout and post-purchase engagement.
• Collaborate with internal teams (marketing, sales, operations) to ensure a seamless online customer experience and efficient order fulfillment.
• Stay up-to-date with the latest e-commerce trends, technologies, and best practices in the FMCG industry.
• Manage online advertising budgets and optimize campaign spend for maximum ROI.
• Conduct A/B testing on website elements, marketing messages, and promotional offers to improve performance.
• Prepare regular reports on e-commerce performance, insights, and recommendations for senior management.

Skills

E-commerce strategy

Digital marketing

SEO/SEM

Analytics

Shopify/WooCommerce

Remote work

Education

Bachelor's degree in Marketing / E-commerce

Tools

Shopify

WooCommerce

Google Analytics

Job description

Placements24 in South Africa seeks an experienced E-commerce Specialist to drive online sales for a growing FMCG portfolio. You will optimize product listings, plan digital campaigns, and analyze performance from a fully remote location.

You'll collaborate with marketing, sales, and operations to ensure a seamless customer journey, while leveraging Shopify/WooCommerce, and Takealot/Amazon marketplaces to maximize traffic and conversions.