Digital Marketing Specialist - FMCG (Remote)

Placements24; George; Hybrid; ZAR 350.000 - 520.000; Vollzeit

Benefits dieser Stelle

Fully remote work

Home office setup contribution

Career growth opportunities

Autonomy in role

Collaborative virtual team

Zusammenfassung

Placements24 is seeking a results-driven Digital Marketing Specialist to join our remote-friendly FMCG team. You will design, implement, and optimize digital campaigns across social, search, email, and display channels to boost brand visibility and lead generation.

You will collaborate with marketing and sales, create compelling content, analyze performance with Google Analytics, and stay ahead of digital trends. Remote work flexibility and growth opportunities are offered.

Qualifikationen

• Bachelor's degree in Marketing, Digital Media, Communications or related field.
• 4+ years hands-on digital marketing experience, preferably in FMCG.
• Proven expertise in SEO, SEM, content marketing, social media marketing and email marketing.
• Proficiency with Google Analytics, Google Ads, Meta Ads Manager and social media management platforms.
• Strong analytical skills to interpret data and drive marketing decisions.
• Excellent written and verbal communication skills.
• Creative thinker with a passion for digital innovation.
• Ability to work independently and manage multiple remote projects.

Aufgaben

• Develop, implement, and manage digital marketing campaigns across social media, search engines, email, and display advertising.
• Create engaging content for digital platforms ensuring brand consistency.
• Monitor and analyse website traffic, campaign performance, and user engagement.
• Optimize campaigns for lead generation, conversion rates, and customer acquisition.
• Manage social media presence and respond to inquiries.
• Collaborate with designers and content creators for high-quality assets.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Conduct A/B testing to improve campaign performance.
• Report on campaign results with insights and recommendations.

Kenntnisse

SEO

SEM

Content marketing

Social media marketing

Email marketing

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Meta Ads Manager

Social media management tools

Jobbeschreibung

About the Role

Our client, a leading name in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a talented and results-driven Digital Marketing Specialist to join their dynamic team. This is a fantastic fully remote opportunity for an individual passionate about leveraging digital channels to connect with consumers and drive brand engagement. You will be responsible for conceptualizing, implementing, and optimizing digital marketing strategies across various platforms to enhance brand visibility and achieve marketing objectives. This role is perfect for a creative problem-solver with a strong understanding of the digital landscape and a proven ability to execute impactful online campaigns. You will work closely with the marketing and sales departments to ensure all digital efforts are aligned with overall business goals and contribute to the growth of our client's iconic brands. The ideal candidate is proactive, data-driven, and possesses a keen eye for digital trends.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across social media, search engines (SEO/SEM), email, and display advertising.
• Create engaging and relevant content for various digital platforms, ensuring brand consistency and alignment with marketing objectives.
• Monitor and analyze website traffic, campaign performance, and user engagement using tools like Google Analytics.
• Optimize digital campaigns for lead generation, conversion rates, and customer acquisition.
• Manage the social media presence, fostering community engagement and responding to inquiries.
• Collaborate with graphic designers and content creators to produce high-quality digital assets.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Conduct A/B testing and other experimental methods to improve campaign performance.
• Report on campaign results, providing insights and recommendations for future strategies.

Requirements

• A Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• A minimum of 4 years of hands-on experience in digital marketing, preferably within the FMCG industry .
• Proven expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, and social media management platforms.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent written and verbal communication skills.
• Creative thinking and a passion for digital innovation.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Demonstrable experience working remotely is a plus.

Benefits

• Competitive salary package commensurate with experience.
• Opportunities for professional growth and skill development in the ever-evolving digital marketing space.
• A fully remote work environment offering flexibility and autonomy.
• Contribution towards home office setup or related expenses.
• Collaborative and supportive virtual team culture.
• Involvement in innovative marketing initiatives for well-known brands.