Remote FMCG Digital Marketing Specialist

Placements24; George; Hybrid; ZAR 450,000 - 900,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Performance incentives

Professional development

Medical aid

Retirement fund

Home office stipend

Job summary

Placements24 is seeking a Remote FMCG Digital Marketing Specialist based in George, Western Cape. You will design and execute digital campaigns across SEO/SEM, social, email, and display to boost brand awareness and sales for FMCG products.

Work autonomously in a fully remote setup, collaborating with sales and product teams, analyzing performance with Google Analytics, and optimizing ROI. You should have a Bachelor's in Marketing and 5+ years of FMCG digital marketing success, with a proven

Qualifications

• Bachelor's degree in Marketing, Digital Communications, or a related field.
• Minimum of 5 years of proven experience in digital marketing, with a strong focus on the FMCG sector.
• Demonstrable success in developing and executing digital marketing campaigns that have driven significant engagement and conversion rates.
• Expertise in SEO, SEM, social media marketing, content marketing, email marketing, and display advertising.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable strategies.
• Strong written and verbal communication skills, with a creative flair for content creation.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Familiarity with the South African market and consumer behavior is a plus.

Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies across channels including social media, SEO/SEM, email marketing, and display advertising.
• Create engaging content tailored for different digital platforms to promote FMCG products and brand initiatives.
• Monitor, analyze, and report on the performance of digital marketing campaigns using Google Analytics, social media insights, and other relevant platforms.
• Identify target audiences and devise digital campaigns that engage, inform, and motivate them.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices in the FMCG industry.
• Manage the digital marketing budget effectively, ensuring ROI.
• Collaborate with internal teams to ensure brand consistency and effective campaign integration.
• Conduct market research and competitor analysis to identify opportunities and threats in the digital space.

Skills

Digital marketing

SEO/SEM

Content creation

Analytics

Remote work

Budget management

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Social media management platforms

Email marketing software

Job description

About the Role

Our client, a prominent Fast-Moving Consumer Goods (FMCG) organization, is looking for a highly skilled and motivated **Remote FMCG Digital Marketing Specialist** to join their expanding team. This fully remote position offers the unique opportunity to shape and execute digital marketing campaigns that drive brand awareness, customer engagement, and sales for a diverse range of FMCG products. Based in **George, Western Cape**, though working remotely, you will be instrumental in leveraging digital channels to reach and connect with consumers across various platforms. We seek an innovative individual with a passion for digital trends, a keen eye for detail, and a proven ability to deliver measurable results in the digital marketing sphere. This role is perfect for a self-starter who thrives in a flexible work environment and possesses a deep understanding of the unique challenges and opportunities within the FMCG sector. You will be an integral part of a team dedicated to enhancing our client's online presence and driving growth through strategic digital initiatives. The **George** location serves as a testament to our client's broad reach, and this role is key to strengthening that.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies across various channels including social media, search engines (SEO/SEM), email marketing, and display advertising.
• Create engaging and compelling content tailored for different digital platforms to promote FMCG products and brand initiatives.
• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, social media insights, and other relevant platforms.
• Identify target audiences and devise digital campaigns that engage, inform, and motivate them.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices, particularly within the FMCG industry.
• Manage the digital marketing budget effectively, ensuring optimal return on investment (ROI).
• Collaborate with internal teams (e.g., sales, product development) to ensure brand consistency and effective campaign integration.
• Conduct market research and competitor analysis to identify new opportunities and threats in the digital space.

Requirements

• Bachelor's degree in Marketing, Digital Communications, or a related field.
• Minimum of 5 years of proven experience in digital marketing, with a strong focus on the FMCG sector.
• Demonstrable success in developing and executing digital marketing campaigns that have driven significant engagement and conversion rates.
• Expertise in SEO, SEM, social media marketing, content marketing, email marketing, and display advertising.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable strategies.
• Strong written and verbal communication skills, with a creative flair for content creation.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Familiarity with the South African market and consumer behavior is a plus.

Benefits

• Fully remote work arrangement, offering flexibility and work-life balance.
• Competitive salary commensurate with experience.
• Performance-based incentives.
• Opportunities for continuous learning and professional development in digital marketing.
• Contribution to medical aid and retirement fund.
• Access to a collaborative and supportive team environment, despite the remote nature of the role.
• Allowance for home office setup.