Remote FMCG Digital Marketing Lead

Placements24; Bloemfontein; Hybrid; ZAR 450,000 - 650,000; Full time

Benefits offered by this job

Competitive salary

Bonuses based on performance

Health insurance

Flexible working hours

Remote work setup allowance

Continuous learning and development

Job summary

Placements24 is seeking a skilled Remote Digital Marketing Specialist to lead multi-channel campaigns for a prominent FMCG brand. The role emphasizes SEO, SEM, content creation, and paid advertising across Google Ads and social platforms.

You will analyze data, optimize campaigns, and report insights from a remote setup. The ideal candidate has 4+ years in digital marketing, strong FMCG exposure, and proficiency with analytics and marketing tools.

Qualifications

• Bachelor's degree or higher in Marketing, Digital Media, Communications or related field.
• Minimum 4 years of proven digital marketing experience with FMCG focus.
• Proven success in managing multi-channel campaigns across SEO, SEM, social media, email and content marketing.
• Proficiency with Google Analytics, Google Ads, social media management tools and email marketing software.

Responsibilities

• Develop and execute digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Create engaging digital content including website copy, social posts, blogs, and newsletters.
• Manage and optimize paid campaigns (Google Ads, social ads) to maximize ROI.
• Analyze performance metrics, track KPIs, and provide actionable optimization reports.
• Conduct keyword research and implement SEO best practices to improve rankings.
• Oversee social media presence and community engagement across channels.
• Collaborate with internal teams and agencies to ensure brand consistency.
• Stay updated on digital marketing trends and tools.

Skills

Digital marketing

SEO/SEM

Content creation

Google Analytics

Google Ads

Social media management

Email marketing

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Social media management platforms

Email marketing software

CMS platforms

Job description

Placements24 is seeking a skilled Remote Digital Marketing Specialist to lead multi-channel campaigns for a prominent FMCG brand. The role emphasizes SEO, SEM, content creation, and paid advertising across Google Ads and social platforms.

You will analyze data, optimize campaigns, and report insights from a remote setup. The ideal candidate has 4+ years in digital marketing, strong FMCG exposure, and proficiency with analytics and marketing tools.