Remote FMCG Digital Growth Strategist

Placements24; Mossel Bay; Hybrid; ZAR 420,000 - 650,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Health insurance

Retirement plan

Paid time off

Professional development

Job summary

Placements24 is seeking a talented Digital Marketing Specialist to drive online growth for FMCG brands. This remote role focuses on developing and executing digital campaigns across social, search, email, and content channels to boost brand visibility and e-commerce sales.

You'll analyze performance, optimize campaigns, collaborate with creative teams, and stay ahead of digital trends. A hands-on, data-driven marketer with 3–5 years in digital marketing is ideal, capable of working independently

Qualifications

• Bachelor’s degree in marketing, digital media, communications or related field.
• 3–5+ years in digital marketing with e-commerce/FMCG focus.
• Proven experience in paid social and search campaigns.

Responsibilities

• Develop and execute comprehensive digital marketing strategies for FMCG brands and e-commerce objectives.
• Manage and optimize paid advertising campaigns across Google Ads, Facebook Ads, and Instagram Ads.
• Create engaging content for social media channels to drive community growth and interaction.
• Implement SEO and SEM strategies to improve search rankings and drive organic traffic.
• Analyze website traffic and user behavior to identify CRO opportunities.
• Manage email marketing campaigns including segmentation, content creation, and performance tracking.
• Monitor performance with analytics tools and provide actionable insights.
• Stay up-to-date with latest digital marketing trends, tools, and technologies.
• Collaborate with creative teams and agencies to develop digital assets.
• Manage the digital marketing budget to ensure ROI.

Skills

Digital marketing

SEO/SEM

Paid social

Content marketing

Analytics

Email marketing

WordPress

Google Analytics

Education

Bachelor's degree in Marketing, Digital Media, Communications, or related field

Tools

Google Ads Manager

Facebook Ads Manager

SEO tools (e.g.,)

Job description

Placements24 is seeking a talented Digital Marketing Specialist to drive online growth for FMCG brands. This remote role focuses on developing and executing digital campaigns across social, search, email, and content channels to boost brand visibility and e-commerce sales.

You'll analyze performance, optimize campaigns, collaborate with creative teams, and stay ahead of digital trends. A hands-on, data-driven marketer with 3–5 years in digital marketing is ideal, capable of working independently