Enrollment Growth Digital Marketing Lead

Placements24; Rustenburg; On-site; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits

Professional development

Job summary

Placements24 is representing a prominent educational institution in Rustenburg, seeking a Digital Marketing Manager to drive online presence and enrollment goals. You will develop and execute strategies across SEO, SEM, content, and paid media, while collaborating with admissions and departments to align with institutional objectives.

The role requires 4+ years in digital marketing, proficiency with Google Analytics/Ads, and strong data-driven decision-making.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• At least 4 years of digital marketing experience with proven online campaigns.
• Proven SEO, SEM, social media, content, and email marketing experience.
• Proficiency with Google Analytics, Google Ads, and social ads.
• Excellent written and verbal communication skills.
• Strong analytical ability to interpret data for strategy.
• Experience in education sector is advantageous.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects in a team environment.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across platforms.
• Manage and optimize paid campaigns (Google Ads, social ads) for ROI.
• Create engaging content for website, blog, social channels, and newsletters.
• Monitor and report website traffic and campaign performance using analytics.
• Improve website SEO to boost rankings.
• Manage social media accounts and community engagement.
• Collaborate with admissions and departments to align marketing goals.
• Stay updated on digital marketing trends and technologies.
• Manage the digital marketing budget.
• Ensure brand consistency across digital channels.

Skills

Digital marketing

Analytics

SEO

SEM

Content marketing

Email marketing

Social media

Google Analytics

Google Ads

Communication

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Job description

Placements24 is representing a prominent educational institution in Rustenburg, seeking a Digital Marketing Manager to drive online presence and enrollment goals. You will develop and execute strategies across SEO, SEM, content, and paid media, while collaborating with admissions and departments to align with institutional objectives.

The role requires 4+ years in digital marketing, proficiency with Google Analytics/Ads, and strong data-driven decision-making.