Remote E-commerce Brand Marketing Lead

Placements24; East London; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Remote work

Growth opportunities

Dynamic culture

Home office support

Job summary

Placements24 is seeking an experienced Remote E-commerce Brand Marketing Manager to lead brand strategy in the digital space. You will define brand positioning, craft narratives, and oversee marketing initiatives to boost brand equity and loyalty. This fully remote role offers flexibility and autonomy.

You will drive campaigns across content, social, PR, and influencer partnerships, while collaborating with product, sales, and support teams to ensure brand consistency.

Qualifications

• Proven experience as a Brand Marketing Manager or similar role with e-commerce focus.
• Strong understanding of digital marketing channels, social media, content marketing, and influencer marketing.
• Excellent communication, copywriting, and presentation abilities.

Responsibilities

• Develop and implement a comprehensive brand marketing strategy aligned with e-commerce objectives.
• Define and maintain brand voice, messaging, and visual identity across digital channels.
• Oversee brand campaigns including content, social media, PR, and influencer collaborations.
• Analyze market trends and customer insights to identify growth opportunities.
• Manage budgets and track campaign performance against metrics.

Skills

Brand marketing

Digital marketing

Copywriting

Strategic thinking

Project management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Placements24 is seeking an experienced Remote E-commerce Brand Marketing Manager to lead brand strategy in the digital space. You will define brand positioning, craft narratives, and oversee marketing initiatives to boost brand equity and loyalty. This fully remote role offers flexibility and autonomy.

You will drive campaigns across content, social, PR, and influencer partnerships, while collaborating with product, sales, and support teams to ensure brand consistency.