Remote E-commerce Analytics Specialist

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Flexible remote work

Health insurance

Professional development opportunities

Generous PTO

Job summary

Placements24 is seeking a highly analytical E-commerce Digital Analyst for a fully remote role. The candidate will track, analyze, and report on website performance, user behavior, and campaign effectiveness to drive data-informed decisions and optimize the online journey.

Responsibilities include implementing analytics, monitoring performance, and delivering insights to improve conversion rates and e-commerce revenue.

Qualifications

• 3+ years in Digital/Web Analytics for e-commerce.
• Expert in GA4 and/or Adobe Analytics.
• Strong tracking implementation knowledge (GTM, dataLayer).
• Proficient in data analysis, interpretation and visualization.
• Experience with A/B testing platforms and analysis.
• Ability to communicate complex data to non-technical audiences.

Responsibilities

• Implement, manage, and maintain web analytics tracking across the e-commerce website and digital touchpoints.
• Monitor website performance, traffic, user behavior, and conversion funnels; identify trends.
• Develop and generate regular KPI reports: traffic sources, conversions, bounce rates, revenue attribution.
• Analyze campaign performance across SEO, SEM, social, email for ROI.
• Conduct deep-dive analyses into user behavior to find friction points for optimization.
• Provide actionable insights to marketing, product, and UX teams to improve performance.

Skills

Analytics

Problem solving

Communication

Presentation

SQL

Data visualization

Education

Bachelor's degree in a quantitative field

Tools

GA4

Adobe Analytics

GTM

DataLayer

Tableau

Power BI

Job description

Placements24 is seeking a highly analytical E-commerce Digital Analyst for a fully remote role. The candidate will track, analyze, and report on website performance, user behavior, and campaign effectiveness to drive data-informed decisions and optimize the online journey.

Responsibilities include implementing analytics, monitoring performance, and delivering insights to improve conversion rates and e-commerce revenue.