Remote Director of Performance Marketing & Strategy

Blacksmith Agency LLC; Sandton; Remote; ZAR 900,000 - 1,500,000; Full time

Job summary

Blacksmith Agency seeks a Director of Performance Marketing to lead the PPC and SEO function. This management role reports to the founder and oversees strategists who execute campaigns, while you define strategy, standards, and client outcomes.

You will own channel strategy, budget allocation, and the overall department success, including hiring plans and client communications. This is a high-visibility leadership seat within a remote-friendly agency.

Qualifications

• 7+ years across paid media and SEO.
• Experience leading multiple accounts in an agency setting.
• Deep knowledge of Google Ads, GA4, Search Console, Meta and Microsoft Ads.

Responsibilities

• Own channel strategy and budget allocation as accounts scale.
• Set quality standards, audits, and reporting for client work.
• Lead PPC and SEO strategists; ensure department delivery.
• Be the client-facing owner and escalation point when performance falters.

Skills

People management

Budget ownership

Strategic leadership

Agency experience

Client facing

Paid media

SEO

Tools

Google Ads

GA4

Search Console

Meta

Microsoft Ads

Job description

Blacksmith Agency seeks a Director of Performance Marketing to lead the PPC and SEO function. This management role reports to the founder and oversees strategists who execute campaigns, while you define strategy, standards, and client outcomes.

You will own channel strategy, budget allocation, and the overall department success, including hiring plans and client communications. This is a high-visibility leadership seat within a remote-friendly agency.