Remote Digital Marketing & Content Strategist

Placements24; Cape Town; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Medical aid

Retirement fund

Annual leave

Learning resources

Team events

Job summary

Placements24 in Cape Town, Western Cape, is seeking a Digital Marketing & Content Strategist to drive online brand awareness and lead generation. You will conceptualize, develop, and execute digital campaigns across channels, with a data-driven approach to content creation and campaign optimization.

The role requires 4+ years of digital marketing experience, strong SEO/SEM, and proficiency in Google Analytics and Google Ads.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or related field.
• Minimum 4 years of digital marketing experience with focus on content strategy and campaigns.
• Track record of successful campaigns with measurable results.
• Strong writing, editing and proofreading for digital channels.
• Proficiency in SEO/SEM, Google Analytics and Google Ads.
• Experience managing Facebook, Instagram, LinkedIn, Twitter ads.
• Analytical mindset with ability to translate data into insights.

Responsibilities

• Develop and execute integrated digital marketing strategies across channels.
• Create engaging content for website, blog, social platforms and emails.
• Manage and optimize paid campaigns (Google Ads, social ads) for ROI.
• Analyze traffic and campaign data to identify trends and opportunities.
• Conduct market research and competitor analysis to inform strategy.
• Manage social profiles and community engagement.
• Collaborate with design and development teams for consistent branding.
• Stay updated on digital marketing trends and best practices.
• Develop and manage the digital marketing budget.
• Report KPIs to senior management on a regular basis.

Skills

Digital marketing

Content strategy

Campaign management

SEO/SEM

Data-driven approach

Content creation

Communication

Analytics interpretation

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Digital Media or related field

Tools

Google Analytics

Google Ads

Social media management tools

Job description

Placements24 in Cape Town, Western Cape, is seeking a Digital Marketing & Content Strategist to drive online brand awareness and lead generation. You will conceptualize, develop, and execute digital campaigns across channels, with a data-driven approach to content creation and campaign optimization.

The role requires 4+ years of digital marketing experience, strong SEO/SEM, and proficiency in Google Analytics and Google Ads.