Growth-Focused Digital Marketing & Content Strategist

Placements24; George; On-site; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Health and wellness programs

Continuous learning and professional发展

Dynamic work culture

Modern office facilities

Job summary

Placements24 in George, Western Cape, seeks a Digital Marketing and Content Strategist to drive online engagement and expand digital reach. You will craft data-driven strategies across channels, manage content, optimize SEO/SEM, and lead campaigns.

The role offers collaboration with a growth-oriented team in a leading media environment. Applicants should have strong content creation skills, analytics experience, and a proven ability to manage multiple campaigns from concept to delivery.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3–5 years of digital marketing, content strategy, and online campaign management.
• Strong SEO, SEM, social media marketing, and email marketing knowledge.
• Excellent content creation, copywriting, editing, and basic graphic design skills.
• Experience with analytics tools (e.g., Google Analytics) and marketing automation.
• CMS experience (WordPress) and social media management tools.
• Creative, data-driven, able to work independently or in a team in George.
• Strong project management and organizational skills.

Responsibilities

• Develop and execute digital marketing strategies across online channels.
• Create and manage content for websites, blogs, social media, and email campaigns.
• Oversee SEO/SEM initiatives to boost rankings and organic traffic.
• Manage social media platforms and foster brand engagement.
• Analyze website and campaign data; produce actionable insights.
• Collaborate with design and development to optimize UX and conversions.
• Stay updated on digital marketing trends and best practices.
• Develop and manage digital advertising campaigns (PPC, social ads).
• Identify new opportunities for digital growth and innovation.

Skills

Digital marketing

Content strategy

SEO

SEM

Social media marketing

Email marketing

Copywriting

Editing

Graphic design basics

Google Analytics

WordPress

Marketing automation platforms

Project management

Education

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

Tools

WordPress

Google Analytics

Marketing automation platforms

Job description

Placements24 in George, Western Cape, seeks a Digital Marketing and Content Strategist to drive online engagement and expand digital reach. You will craft data-driven strategies across channels, manage content, optimize SEO/SEM, and lead campaigns.

The role offers collaboration with a growth-oriented team in a leading media environment. Applicants should have strong content creation skills, analytics experience, and a proven ability to manage multiple campaigns from concept to delivery.