Remote Digital Marketing Strategist — Lead Gen & Branding

Placements24; LegKraal Gate; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Remote-first with flexible work

Professional development (online/dcon)

Job summary

Placements24 is seeking a Digital Marketing Strategist to join a fully remote team in South Africa. You will drive online presence, lead generation, and employer branding for our client’s diverse partner portfolio.

The role requires 5+ years in digital marketing with expertise in SEO, SEM, content, social media, and email marketing. You will work independently in a remote-first environment and collaborate with a global team.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of digital marketing experience with proven online campaigns.
• In-depth knowledge of SEO, SEM, content marketing, social media, and email marketing.
• Proficiency with Google Analytics, Google Ads, social media tools, and email marketing software.
• Excellent analytical and data interpretation skills.
• Strong written and verbal communication skills.
• Ability to work independently in a remote-first, fast-paced environment.

Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies to enhance brand awareness and drive lead generation.
• Oversee and optimize SEO and SEM campaigns to increase organic and paid visibility.
• Create engaging content for website, blog, social media, and email newsletters.
• Manage social media across LinkedIn, Facebook, and Twitter; foster community engagement and brand advocacy.
• Develop and execute email marketing campaigns with segmentation, automation, and analysis.
• Analyze website traffic and campaign performance with Google Analytics to identify trends and opportunities.
• Stay current with digital marketing trends and emerging technologies.
• Collaborate with internal teams to align marketing with business objectives.
• Manage digital marketing budgets and report on KPIs to stakeholders.

Skills

Analytical skills

Written and verbal communication

Independent work

Remote-ready

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Google Ads

Social media management tools

Email marketing software

Job description

Placements24 is seeking a Digital Marketing Strategist to join a fully remote team in South Africa. You will drive online presence, lead generation, and employer branding for our client’s diverse partner portfolio.

The role requires 5+ years in digital marketing with expertise in SEO, SEM, content, social media, and email marketing. You will work independently in a remote-first environment and collaborate with a global team.