Remote Digital Marketing Strategy Lead

Placements24; Paarl; Remote; ZAR 900,000 - 1,350,000; Full time

Benefits offered by this job

Salary with performance bonuses

Fully remote work

Health, dental, and vision insurance

Generous paid time off

Professional development budget

Job summary

Placements24 is seeking a Digital Marketing Strategist to lead development and execution of innovative online marketing initiatives from anywhere in South Africa. Define the digital vision, identify growth opportunities, and guide campaigns across all digital channels to deliver business impact.

The ideal candidate has 7+ years of digital marketing experience with a strong focus on strategy, analytics, and leadership. Remote work offers flexibility with global collaboration.

Qualifications

• Bachelor's degree in Marketing or Business; MBA is a plus.
• 7+ years of digital marketing experience with strategy focus.
• Proven experience in developing and implementing successful multi-channel digital marketing strategies.
• Deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and marketing automation.
• Analytical, strategic thinking, and problem-solving skills.
• Strong leadership and communication skills, with the ability to influence stakeholders in a remote setting.

Responsibilities

• Develop a comprehensive digital marketing strategy that aligns with business goals and objectives.
• Identify emerging trends and opportunities within the digital space to drive innovation.
• Oversee planning and execution of integrated digital marketing campaigns across SEO, SEM, social media, content, and email.
• Define KPIs and establish frameworks for measuring success of digital marketing efforts.
• Analyze campaign performance data, provide strategic insights, and recommend data-driven adjustments.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and campaign execution.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Marketing automation

Analytics

Leadership

Communication

Education

Bachelor's degree in Marketing

MBA (nice-to-have)

Job description

Placements24 is seeking a Digital Marketing Strategist to lead development and execution of innovative online marketing initiatives from anywhere in South Africa. Define the digital vision, identify growth opportunities, and guide campaigns across all digital channels to deliver business impact.

The ideal candidate has 7+ years of digital marketing experience with a strong focus on strategy, analytics, and leadership. Remote work offers flexibility with global collaboration.