Remote Digital E-commerce Analyst - Optimize Conversions

Placements24; Centurion; Hybrid; ZAR 420,000 - 720,000; Full time

Job summary

Placements24 is seeking a highly analytical Digital E-commerce Analyst to dissect data and drive strategic decisions for online retail operations. Based around Centurion, Gauteng, you will monitor KPIs, analyze customer journeys, and optimize conversions and profitability through data-driven insights.

The role requires strong proficiency in web analytics, data visualization tools, and collaboration with marketing and product teams to inform digital strategy. A remote work option is available.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, or related field.
• Experience with web analytics tools (GA/Adobe Analytics) and data visualization tools (Tableau/Power BI).
• Strong analytical, quantitative and problem-solving skills.
• Familiarity with A/B testing methodologies and digital marketing channels (SEO, SEM, Social, Email).
• Proficiency in Excel or Google Sheets for data manipulation and analysis.

Responsibilities

• Collect, analyze, and interpret large datasets related to website traffic, user behavior, sales, and marketing campaigns.
• Develop and maintain dashboards/reports to track KPIs for e-commerce and digital marketing.
• Analyze customer journeys to identify drop-off points and improvement areas.
• Perform A/B testing analysis to evaluate website changes and campaigns.
• Collaborate with marketing, sales, and product teams to provide data-driven recommendations.

Skills

Digital analytics

Web analytics tools

A/B testing

Marketing channels

Data visualization

Excel/Sheets

Communication

Problem-solving

Education

Bachelor's degree

Tools

Tableau

Power BI

Google Analytics

Adobe Analytics

Job description

Placements24 is seeking a highly analytical Digital E-commerce Analyst to dissect data and drive strategic decisions for online retail operations. Based around Centurion, Gauteng, you will monitor KPIs, analyze customer journeys, and optimize conversions and profitability through data-driven insights.

The role requires strong proficiency in web analytics, data visualization tools, and collaboration with marketing and product teams to inform digital strategy. A remote work option is available.