Remote Beauty Marketing Strategist

Placements24; Stellenbosch; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Fully remote position

Competitive salary

Employee discounts on beauty products

Professional development

Creative and collaborative team

Job summary

Placements24 is seeking a Remote Digital Beauty Marketing Specialist to lead digital campaigns for a direct-to-consumer beauty brand. You will develop strategies across social media, email, paid ads, and influencers while creating compelling content and optimizing performance.

You will collaborate with creative, product, and sales teams to ensure cohesive brand messaging. A strong background in beauty marketing and analytics is essential for success in this remote role.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• Minimum 4 years in digital marketing, beauty/cosmetics preferred.
• Proven experience with social media campaigns, paid ads, and email marketing.
• Excellent content creation and copywriting skills with engaging storytelling.
• Strong analytics skills with marketing tools (GA, social insights).
• Familiarity with SEO and CMS platforms.
• Independent, remote work capable with strong time management.

Responsibilities

• Develop and execute digital marketing strategies across social, email, paid media and influencer activities.
• Create on-brand content for website, social, blog and newsletters.
• Manage and optimize paid ad campaigns to maximize ROI.
• Build relationships with beauty influencers and ambassadors.
• Analyze campaign data and provide actionable insights in regular reports.
• Conduct market research on trends and competition in beauty.
• Collaborate with creative to produce visuals aligned with brand identity.
• Manage brand's social presence and community engagement.
• Support website content updates and SEO efforts.
• Keep up with digital marketing tools and best practices for beauty.

Skills

Digital marketing strategy

Social media campaigns

Content creation & storytelling

Marketing analytics

SEO

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

CMS

Ads platforms (Google, Social)

Job description

Placements24 is seeking a Remote Digital Beauty Marketing Specialist to lead digital campaigns for a direct-to-consumer beauty brand. You will develop strategies across social media, email, paid ads, and influencers while creating compelling content and optimizing performance.

You will collaborate with creative, product, and sales teams to ensure cohesive brand messaging. A strong background in beauty marketing and analytics is essential for success in this remote role.