Remote Digital Marketing Specialist — Beauty E-commerce

Placements24; Vereeniging; Hybrid; ZAR 335,000 - 670,000; Full time

Benefits offered by this job

Remote work

Performance bonuses

Employee discount

Professional development

Startup environment

Job summary

Placements24 is seeking a Digital Marketing Specialist for a fully remote role focused on driving online sales and brand visibility in South Africa's beauty sector. You will develop and execute digital strategies across SEO, SEM, social media, email marketing, and content creation for a distributed team.

The ideal candidate has a minimum of 3 years in digital marketing within e-commerce, strong analytical skills, and proficiency with Google Analytics and Ads, CMS, and email platforms.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• Minimum of 3 years of experience in digital marketing, with a strong focus on e-commerce and the beauty industry.
• Proven expertise in SEO, SEM, social media marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads, social media platforms, and email marketing software.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive traffic, conversions, and customer acquisition for our e-commerce platform.
• Manage SEO initiatives including keyword research, on-page optimization, and link building.
• Plan and execute SEM campaigns (Google Ads) to drive targeted traffic and ROI.
• Oversee social media marketing across platforms, including content creation, community management, and paid advertising.
• Develop and manage email marketing campaigns with segmentation, automation, and tracking.
• Create engaging content for website, blog, social media, and newsletters.
• Analyze website traffic and campaigns using Google Analytics; provide actionable insights.
• Collaborate with e-commerce and creative teams to optimize UX and conversions.
• Stay updated on digital marketing trends in the beauty sector.
• Manage digital ad budgets to maximize reach and ROI.

Skills

Analytical skills

Communication skills

Time management

Remote work discipline

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

CMS platforms

Email marketing software

Social media management tools

Job description

Placements24 is seeking a Digital Marketing Specialist for a fully remote role focused on driving online sales and brand visibility in South Africa's beauty sector. You will develop and execute digital strategies across SEO, SEM, social media, email marketing, and content creation for a distributed team.

The ideal candidate has a minimum of 3 years in digital marketing within e-commerce, strong analytical skills, and proficiency with Google Analytics and Ads, CMS, and email platforms.