Digital Analytics & Tracking Specialist

Talent Shore Ltd.; South Africa; Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

Talent Shore Ltd. in South Africa seeks an experienced freelance Digital Analytics Specialist to lead full-tracking, analytics, and conversion infrastructure across our portfolio.

You translate business and marketing goals into measurable data systems and clear reporting. You will deploy server-side tracking (sGTM, CAPI), integrate GA4/Google Ads/Meta/TikTok, ensure privacy compliance, and build scalable data pipelines.

Responsibilities

• Set up the behind-the-scenes tracking that tells us what users are doing on websites and ensures all marketing platforms get clean, reliable data.
• Deploy and maintain server-side tracking and APIs (sGTM, CAPI, conversions) to improve data accuracy and privacy compliance.
• Integrate GA4, Google Ads, Meta, LinkedIn, TikTok, Pinterest with accurate event data and offline conversions where needed.
• Ensure data governance, consent management, and regex-based tag firing logic across platforms.
• Bridge marketing and technology to translate complex setups into client-friendly language for strategy calls.

Job description

Remote, South Africa

Hybrid role: Digital Strategy, Web Analytics, Conversion Tracking & Technical Growth Execution

Overview

You will be responsible for building and managing the full tracking, analytics, and conversion infrastructure across our portfolio, ensuring accurate data collection, campaign measurement, and marketing performance optimization. You translate business and marketing goals into clean, measurable digital tracking systems and actionable reporting.

Key Responsibilities

You need to set up the behind-the-scenes tracking that tells us what users are doing on websites and ensures all marketing platforms get clean, reliable data.

2. Server-Side Tracking & Conversion APIs

Ability to track on a Luux server instead of just the website so ads platforms get better data, performance improves, and we're future-proofed for privacy changes.

• Deploy and maintain GTM server containers (sGTM)
• Setup Meta CAPI, Google Ads Enhanced Conversions, LinkedIn, Pinterest etc.

server events

• Build hashed user-data pipelines (email, phone, IP)
• Handle event deduplication logic & conversion audit trails
• Ensure privacy, consent mode & data compliance
• Understand Graph testing, allow deny lists, custom conversion event approval so it shows up in campaigns.

3. Marketing Platform Integrations

Make sure each ad platform receives the right conversion data so campaigns optimize correctly and results are attributed properly.

Experience across:

Platform - Work Done

GA4

Events, parameters, conversions, cross-domain, BigQuery

setup

Google Ads Conversion tags, enhanced conversions, feed tracking

Meta Ads Pixel, CAPI, custom events, offline conversions

LinkedIn Ads Insight tag, conversions, UTMs, CRM workflows

TikTok Ads Pixel & Events API

Pinterest Ads Conversion integrations & enhanced match

CRM Integrations

HubSpot, Cognito Forms, Marketo (when present)

4. Consent Management & Compliance

• Google Consent Mode (v2)
• CMP platform setup & debugging (OneTrust, CookieScript, ConsentManager)
• Consent-based tag firing logic & regex-controlled triggers
• Data governance & privacy-safe measurement setup

5. Technical Scripts & Automations

Write lightweight code that helps us track forms and user actions even when normal tracking can't see them.

Google Ads lining, Reporting

Identity Comprehension, Custom metrics and dimensions, custom data for Google Tags

• Understand Google Tag linking and setup
• Google Ads Settings Comprehensions, Google Tag vs GTM Enhanced Conversion difference, setup and debugging.

Bridge marketing and technology so everyone speaks the same language and we make data-driven decisions.

• Work with creative, paid media, dev, and CRM teams
• Translate technical setup into simple language for clients
• Educate on analytics best practices
• Support for client strategy calls and lead tracking approach

Key Strengths

• Technical execution + strategic thinking
• Log Updates in Google Sheet, Tracking Architecture logging, Updates and Next Steps.
• Able to connect brand / marketing goals with measurable actions
• Converts complex tech into simple setups teammates can run / understand
• Owner-mindset, high accountability, builds long-term, easy to scale eco-systems

For the Freelance Role

You would assist with: