Digital Experience & Analytics Architect

Hire Resolve; Johannesburg; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Austell in Johannesburg, South Africa seeks a Digital Experience and Analytics Manager to develop and optimize the company's digital ecosystem for stronger consumer engagement and marketing performance.

You will own the digital strategy, oversee websites and landing pages, drive SEO and AI answer engine optimization, and build Looker Studio dashboards to translate GA4/GTM data into actionable insights. Strong analytics and testing mindset required.

Qualifications

• 5+ years in digital marketing, website management or data analytics.
• Experience with SEO and data-driven optimization in consumer health or FMCG preferred.
• Certifications in Google Analytics, Google Ads, or SEO are advantageous.

Responsibilities

• Develop and maintain the brand's digital ecosystem and strategy.
• Optimize brand websites, landing pages, and user experience for speed and mobile.
• Build Looker Studio dashboards; analyze GA4/GTM data for insights.
• Lead conversion optimization with A/B testing and user-journey analysis.

Skills

Digital strategy

Website management

SEO

Analytics

A/B testing

Education

Bachelor's degree

Tools

Looker Studio

GA4

GTM

Job description

Austell in Johannesburg, South Africa seeks a Digital Experience and Analytics Manager to develop and optimize the company's digital ecosystem for stronger consumer engagement and marketing performance.

You will own the digital strategy, oversee websites and landing pages, drive SEO and AI answer engine optimization, and build Looker Studio dashboards to translate GA4/GTM data into actionable insights. Strong analytics and testing mindset required.