Regional Sales Manager - Beverages

Placements24; George; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Company vehicle

Fuel allowance

Medical and retirement planning

Job summary

Placements24 is seeking a Regional Sales Manager to drive beverage sales in George, Western Cape. You will lead a field-based team, build key distributor and retailer partnerships, and develop regional strategies to grow market share.

The ideal candidate has a proven track record in FMCG beverage sales, strong leadership, and the ability to analyze data to spot growth opportunities. Extensive travel across the Western Cape is required.

Qualifications

• Bachelor's degree in Sales, Marketing, or Business Administration.
• 6+ years' sales management experience, with 3+ years in FMCG beverage sector.
• Proven track record of meeting/exceeding targets in a competitive market.
• Experience leading and developing a sales team.
• Strong understanding of Western Cape distribution and retail landscape.
• Excellent negotiation, communication, and presentation skills.
• Willingness to travel extensively within the region.

Responsibilities

• Develop and implement regional sales strategies to achieve or exceed sales targets for beverage products.
• Manage, train, and motivate a team of sales representatives to ensure optimal performance and market coverage.
• Build and maintain strong relationships with key clients, distributors, wholesalers, and retailers across the George region.
• Analyze sales data and market trends to identify new business opportunities and areas for improvement.
• Develop and execute promotional plans and pricing strategies in alignment with company objectives.
• Monitor competitor activities and market conditions to adapt sales strategies accordingly.
• Ensure efficient inventory management and order fulfillment processes with distribution partners.
• Provide regular reports on sales performance, market insights, and forecasts to senior management.
• Represent the company at industry events and trade shows, enhancing brand visibility.

Skills

Sales leadership

Team management

Client relationships

Sales analytics

Promotions & pricing

Market analysis

CRM software

Travel readiness

Education

Bachelor's degree in Sales/Marketing/Business Administration

Tools

CRM software

Sales analytics tools

Job description

About the Role

Our client, a prominent force in the FMCG industry, is seeking a highly motivated and results-driven Regional Sales Manager to lead their sales operations in the scenic region of George, Western Cape. This role is critical to expanding our client's market presence and driving revenue growth for their extensive portfolio of beverage products. The ideal candidate will possess a strategic mindset, exceptional leadership capabilities, and a deep understanding of sales dynamics within the FMCG sector. You will be responsible for building and managing a high-performing sales team, fostering strong relationships with key distributors and retail partners, and ensuring the achievement of ambitious sales targets. This is a hands-on role requiring significant field presence and a commitment to excellence in customer engagement and market development. We are looking for an individual with a proven ability to navigate the competitive landscape and deliver sustained sales success in the Western Cape.

Key Responsibilities

• Develop and implement effective regional sales strategies to achieve or exceed sales targets for beverage products.
• Manage, train, and motivate a team of sales representatives to ensure optimal performance and market coverage.
• Build and maintain strong, long-lasting relationships with key clients, distributors, wholesalers, and retailers across the George region.
• Analyze sales data and market trends to identify new business opportunities and areas for improvement.
• Develop and execute promotional plans and pricing strategies in alignment with company objectives.
• Monitor competitor activities and market conditions to adapt sales strategies accordingly.
• Ensure efficient inventory management and order fulfillment processes with distribution partners.
• Provide regular reports on sales performance, market insights, and forecasts to senior management.
• Represent the company at industry events and trade shows, enhancing brand visibility.

Requirements

• Bachelor's degree in Sales, Marketing, Business Administration, or a relevant field.
• Minimum of 6 years of experience in sales management, with at least 3 years specifically in the FMCG beverage sector.
• Proven track record of achieving and exceeding sales targets in a competitive market.
• Demonstrated experience in managing and developing sales teams.
• Strong understanding of distribution channels and retail landscape in the Western Cape.
• Excellent negotiation, communication, and presentation skills.
• Strategic thinker with strong analytical and problem-solving abilities.
• Proficiency in CRM software and sales analytics tools.
• Willingness to travel extensively within the designated region.

Benefits

• Competitive base salary with uncapped commission structure.
• Performance bonuses and incentives.
• Company vehicle and fuel allowance.
• Comprehensive medical and retirement planning benefits.
• Opportunities for advancement within a growing company.
• Dynamic and fast-paced work environment.
• Annual performance reviews and salary increments.