National Sales Director - Beverage Sector

Placements24; George; On-site; ZAR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Company car

Fuel allowance

Medical aid

Retirement benefits

Performance bonus

Job summary

Placements24 is seeking a seasoned National Sales Director to steer our FMCG beverage sales from the George, Western Cape headquarters. This executive role drives national strategy, revenue growth, and market expansion across South Africa.

The ideal candidate will have 10+ years in FMCG sales leadership, deep beverages knowledge, and a proven ability to build high-performing teams with strong negotiation and analytical skills.

Qualifications

• Bachelor's degree in Business, Marketing or related field.
• MBA is advantageous.
• 10+ years in FMCG sales leadership roles; beverages focus preferred.
• Proven track record of achieving national sales targets.

Responsibilities

• Develop and implement national sales strategies to meet revenue targets.
• Lead and mentor a national sales team to high performance.
• Analyze sales data and market trends to identify growth opportunities.
• Build and maintain relationships with key customers and distributors.
• Collaborate with marketing and product teams to align sales with roadmap.
• Oversee sales budget and distribution network for efficiency.

Skills

Sales leadership

Strategic thinking

Negotiation skills

CRM proficiency

Data-driven

Education

Bachelor's degree

MBA (nice to have)

Tools

CRM software

Sales analytics tools

Job description

About the Role

Our client, a prominent player in the FMCG beverage market, is looking for a seasoned and visionary National Sales Director to lead their sales operations from their George, Western Cape headquarters. This is a critical leadership role responsible for developing and executing national sales strategies, driving revenue growth, and expanding market penetration. The ideal candidate will possess a deep understanding of the FMCG sales landscape, a proven ability to build and manage high-performing sales teams, and a strategic mindset to navigate competitive markets. This position is based in the scenic city of George and offers a significant opportunity to shape the future of the company's sales endeavors across the nation.

Key Responsibilities

• Develop and implement effective national sales strategies to achieve or exceed revenue targets.
• Lead, coach, and mentor a national team of sales professionals to foster high performance and professional development.
• Analyze sales data and market trends to identify new business opportunities and areas for improvement.
• Build and maintain strong, long-lasting relationships with key customers, distributors, and stakeholders.
• Collaborate with marketing and product development teams to align sales efforts with company objectives and product roadmaps.
• Manage the sales budget and ensure profitable sales growth.
• Oversee the distribution network and logistics to ensure efficient product delivery.
• Represent the company at industry events, trade shows, and client meetings.
• Develop and implement sales policies and procedures to optimize sales operations.
• Stay abreast of industry best practices and competitive activities.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field; an MBA is a plus.
• Minimum of 10 years of experience in sales leadership roles within the FMCG sector, with a strong focus on beverages.
• Demonstrated success in achieving and surpassing national sales targets in previous roles.
• Proven experience in building, training, and managing large sales teams.
• Exceptional negotiation, communication, and interpersonal skills.
• Strong strategic planning and analytical capabilities.
• Proficiency in CRM software and sales analytics tools.
• Ability to travel extensively within the country as required.
• Must be willing to work full-time from our George, Western Cape office.
• A deep understanding of the South African FMCG market, particularly the Western Cape region, is highly desirable.

Benefits

• This role offers a highly competitive executive salary package, including a significant performance-based bonus, company car, fuel allowance, and comprehensive medical aid and retirement benefits.
• Our client is committed to employee growth and provides extensive opportunities for professional development, leadership training, and career progression.
• You will be part of a dynamic and supportive team in a growing organization, with the chance to make a substantial impact on the company's success, all based in the beautiful city of George .