Regional Marketing Manager

Placements24; Gqeberha; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid work model

Medical and retirement benefits

Growth opportunities

Job summary

Placements24 is seeking a creative and strategic Regional Marketing Manager to drive brand growth for FMCG products across the Eastern Cape, based in Port Elizabeth. You will develop localized marketing strategies, manage promotional activities, and analyze market trends to ensure our brands resonate with consumers in this key territory.

This role requires 6+ years of FMCG marketing experience, strong regional consumer insight, and a hands-on approach to campaigns, digital marketing, and

Qualifications

• Minimum of 6 years of experience in marketing roles, with FMCG focus.
• Strong understanding of market dynamics, consumer behavior in Eastern Cape.
• Excellent project management, communication, and analytical skills.

Responsibilities

• Develop and execute integrated marketing plans tailored to the Eastern Cape market, aligning with national brand strategies.
• Manage and oversee all regional marketing activities, including advertising, public relations, digital marketing, and in-store promotions.
• Conduct market research and consumer analysis to identify regional trends, opportunities, and challenges within the FMCG sector.
• Collaborate with sales teams to ensure marketing initiatives support sales objectives and drive product adoption.
• Manage the regional marketing budget effectively, ensuring maximum return on investment.
• Analyze campaign performance and provide regular reports on key marketing metrics to senior management.

Skills

Project management

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing/Communications

Job description

About the Role

Our client is seeking a creative and strategic Regional Marketing Manager to drive brand growth and market presence for their FMCG products across the Eastern Cape region, based in Port Elizabeth . You will be responsible for developing and implementing localized marketing strategies, managing promotional activities, and analyzing market trends to ensure our brands resonate with consumers in this key territory. This role demands a blend of strategic thinking, hands‑on execution, and a strong understanding of regional consumer behavior within the FMCG landscape . You will work closely with sales teams, product development, and external agencies to deliver impactful marketing campaigns that boost brand awareness and sales.

Key Responsibilities

• Develop and execute integrated marketing plans tailored to the Eastern Cape market, aligning with national brand strategies.
• Manage and oversee all regional marketing activities, including advertising, public relations, digital marketing, and in-store promotions.
• Conduct market research and consumer analysis to identify regional trends, opportunities, and challenges within the FMCG sector .
• Collaborate with sales teams to ensure marketing initiatives support sales objectives and drive product adoption.
• Manage the regional marketing budget effectively, ensuring maximum return on investment.
• Analyze campaign performance and provide regular reports on key marketing metrics to senior management.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field; Master's degree is a plus.
• Minimum of 6 years of experience in marketing roles, with a significant focus on the FMCG industry .
• Proven experience in developing and executing successful regional marketing campaigns.
• Strong understanding of market dynamics, consumer behavior, and competitive landscape in the Eastern Cape .
• Excellent project management, communication, and analytical skills.
• Proficiency in digital marketing tools and social media platforms is required.

Benefits

• Competitive salary package and performance-based incentives.
• Comprehensive medical and retirement benefits.
• Opportunity to shape brand strategy in a key regional market.
• Supportive team environment with opportunities for professional growth.
• Hybrid work model based in Port Elizabeth , offering flexibility.