Regional FMCG Marketing Lead - Eastern Cape (Hybrid)

Placements24; Gqeberha; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid work model

Medical and retirement benefits

Growth opportunities

Job summary

Placements24 is seeking a creative and strategic Regional Marketing Manager to drive brand growth for FMCG products across the Eastern Cape, based in Port Elizabeth. You will develop localized marketing strategies, manage promotional activities, and analyze market trends to ensure our brands resonate with consumers in this key territory.

This role requires 6+ years of FMCG marketing experience, strong regional consumer insight, and a hands-on approach to campaigns, digital marketing, and

Qualifications

• Minimum of 6 years of experience in marketing roles, with FMCG focus.
• Strong understanding of market dynamics, consumer behavior in Eastern Cape.
• Excellent project management, communication, and analytical skills.

Responsibilities

• Develop and execute integrated marketing plans tailored to the Eastern Cape market, aligning with national brand strategies.
• Manage and oversee all regional marketing activities, including advertising, public relations, digital marketing, and in-store promotions.
• Conduct market research and consumer analysis to identify regional trends, opportunities, and challenges within the FMCG sector.
• Collaborate with sales teams to ensure marketing initiatives support sales objectives and drive product adoption.
• Manage the regional marketing budget effectively, ensuring maximum return on investment.
• Analyze campaign performance and provide regular reports on key marketing metrics to senior management.

Skills

Project management

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing/Communications

Job description

Placements24 is seeking a creative and strategic Regional Marketing Manager to drive brand growth for FMCG products across the Eastern Cape, based in Port Elizabeth. You will develop localized marketing strategies, manage promotional activities, and analyze market trends to ensure our brands resonate with consumers in this key territory.

This role requires 6+ years of FMCG marketing experience, strong regional consumer insight, and a hands-on approach to campaigns, digital marketing, and