Public Relations Specialist

Placements24; George; On-site; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Professional development

Job summary

Placements24 in George, Western Cape, seeks a driven Public Relations Specialist to develop and execute PR strategies that raise client visibility across print, broadcast, and digital media. You will manage accounts, craft compelling narratives, and secure positive coverage in diverse markets.

The role emphasizes storytelling, media relations, and proactive campaign monitoring, with on-site work in George and opportunities for professional development in a collaborative, growth-oriented team.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• 2-4 years of experience in public relations, media relations, or a similar role.
• Demonstrated ability to secure media coverage and manage client relationships.

Responsibilities

• Develop and implement public relations plans and strategies for a variety of clients.
• Build and maintain strong relationships with media contacts across print, broadcast, and digital platforms.
• Write and distribute press releases, media advisories, and other PR collateral.
• Manage client social media accounts and online presence.
• Coordinate media interviews and speaking engagements for clients.
• Monitor media coverage and provide comprehensive reports on PR campaign effectiveness.
• Assist in the development of crisis communication strategies.
• Identify opportunities for media placements and brand visibility.
• Collaborate with internal teams to ensure integrated campaign execution.
• Stay updated on industry trends and best practices in public relations.

Skills

Media relations

Writing & editing

Project management

Social media

Education

Bachelor's degree in Communications

Tools

PR software

Job description

About the Role

Our client, a reputable media and communications agency based in the scenic city of **George, Western Cape**, is actively seeking a driven and creative Public Relations Specialist to join their vibrant team. This role is crucial for developing and executing effective PR strategies that enhance client visibility and reputation within diverse markets. The ideal candidate will be passionate about storytelling, possess strong media relations skills, and have a keen understanding of modern communication channels. You will play a key role in managing client accounts, crafting compelling narratives, and securing positive media coverage. This is an excellent opportunity for an ambitious PR professional looking to make a significant impact in a supportive and growth-oriented environment located in the heart of the **Garden Route**. The position is based in our **George** office, requiring consistent on-site presence to foster strong team collaboration and client engagement.

Key Responsibilities

• Develop and implement public relations plans and strategies for a variety of clients.
• Build and maintain strong relationships with media contacts across print, broadcast, and digital platforms.
• Write and distribute press releases, media advisories, and other PR collateral.
• Manage client social media accounts and online presence.
• Coordinate media interviews and speaking engagements for clients.
• Monitor media coverage and provide comprehensive reports on PR campaign effectiveness.
• Assist in the development of crisis communication strategies.
• Identify opportunities for media placements and brand visibility.
• Collaborate with internal teams to ensure integrated campaign execution.
• Stay updated on industry trends and best practices in public relations.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• 2-4 years of experience in public relations, media relations, or a similar role.
• Demonstrated ability to secure media coverage and manage client relationships.
• Excellent writing, editing, and proofreading skills.
• Strong interpersonal and communication skills.
• Familiarity with social media platforms and PR software.
• Ability to manage multiple projects and deadlines effectively.
• A proactive approach and a passion for public relations.
• Based in or willing to relocate to **George, Western Cape**.
• Detail-oriented with strong organizational skills.

Benefits

• Annual salary of ZAR, commensurate with experience.
• Medical aid contributions and a provident fund.
• Opportunities for professional development and training.
• Exposure to a diverse range of clients and industries.
• A positive and collaborative team culture in **George**.
• Paid annual leave.
• Regular team-building activities.
• Access to a vibrant professional network.