Public Relations Officer

Placements24; Mossel Bay; On-site; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Medical aid benefits

Pension fund participation

Paid annual leave

Employee discounts

Job summary

Placements24 is seeking a proactive Public Relations Officer for a full-time role in Mossel Bay, Western Cape. You will develop PR strategies, manage media relationships, write compelling content, and coordinate media events to boost brand visibility and guest experience.

The ideal candidate has a bachelor’s degree in PR/communications and at least 3 years in PR or hospitality/tourism. Strong writing, digital marketing familiarity, and teamwork are essential for success.

Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, or related field.
• Minimum of 3 years of PR or communications experience, preferably in hospitality or tourism.
• Excellent writing and verbal communication skills with strong creative writing abilities.
• Proven experience in media outreach and content creation.
• Familiarity with social media platforms and digital marketing concepts.

Responsibilities

• Develop and implement PR plans to promote services and offerings.
• Manage relationships with travel writers, bloggers, and tourism media.
• Create engaging content, including press releases, social media posts, website copy, and brochures.
• Respond to media inquiries and coordinate interviews with company representatives.
• Monitor media coverage and online mentions, reporting on sentiment and reach.
• Assist in organizing promotional events, FAM trips, and media launches.
• Support marketing with integrated communication campaigns.
• Maintain an up-to-date database of media contacts and stakeholders.
• Ensure brand consistency across PR materials and communications.
• Contribute to developing strategies for positive community relations.

Skills

Excellent writing

Media outreach

Social media familiarity

Organizational skills

Team collaboration

Education

Bachelor's degree in Public Relations/Communications/Marketing

Job description

About the Role

Our client, a burgeoning tourism and hospitality group with a strong presence in Mossel Bay, Western Cape, is seeking a proactive and engaging Public Relations Officer to enhance their brand visibility and guest experience through strategic communications. This role involves managing media relations, developing compelling content for promotional purposes, and fostering positive community engagement. You will play a key role in shaping the narrative around the company's offerings, attracting visitors, and maintaining a stellar reputation within the vibrant Western Cape tourism sector. The ideal candidate is a creative communicator with excellent writing skills and a passion for storytelling, adept at leveraging various media channels to reach target audiences. This is an excellent opportunity to contribute to the growth of a dynamic business in a beautiful coastal location, working within a team dedicated to showcasing the best of Mossel Bay, Western Cape. Your efforts will directly impact brand perception and customer engagement.

Key Responsibilities

• Develop and implement PR plans to promote the company's services and offerings.
• Manage relationships with travel writers, bloggers, and tourism media.
• Create engaging content, including press releases, social media posts, website copy, and brochures.
• Respond to media inquiries and coordinate interviews with company representatives.
• Monitor media coverage and online mentions, reporting on sentiment and reach.
• Assist in organizing promotional events, FAM trips, and media launches.
• Support the marketing team in developing integrated communication campaigns.
• Maintain an up-to-date database of media contacts and stakeholders.
• Ensure brand consistency across all PR materials and communications.
• Contribute to developing strategies for positive community relations.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• Minimum of 3 years of experience in a PR or communications role, preferably in hospitality or tourism.
• Excellent written and verbal communication skills, with strong creative writing abilities.
• Proven experience in media outreach and content creation.
• Familiarity with social media platforms and digital marketing concepts.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively with various teams.
• A passion for the tourism industry and the Mossel Bay, Western Cape region.
• Ability to manage multiple tasks and meet deadlines.
• Customer-focused approach with a commitment to excellent service.

Benefits

• Competitive salary and potential for performance bonuses.
• Full-time position offering stability and growth within the company.
• Work in the scenic and popular tourist destination of Mossel Bay, Western Cape.
• Opportunity to shape the brand image of a growing hospitality group.
• Employee discounts on company services and accommodations.
• Comprehensive medical aid benefits.
• Pension fund participation.
• Paid annual leave and public holidays.
• Professional development and training opportunities.
• A vibrant and collaborative work environment.