Public Relations Executive

Placements24; Mossel Bay; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Coastal location

Professional development

Travel opportunities

Collaborative team environment

Job summary

Placements24 in Mossel Bay, Western Cape, seeks a Public Relations Executive to enhance the company’s public image, manage media relations, and promote the region’s tourism offerings.

You will craft press materials, build journalist ties, coordinate media events, and collaborate with marketing to ensure consistent messaging across channels.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 2-4 years of experience in a public relations or media relations role.
• Proven ability to write clear, concise, and engaging PR content.
• Strong understanding of media relations principles and practices.
• Excellent interpersonal and networking skills.
• Familiarity with the tourism and hospitality industry is a significant advantage.
• Knowledge of the Western Cape media landscape is beneficial.
• Proficiency in social media platforms and basic content management systems.
• Strong organizational skills and ability to manage multiple deadlines.
• A proactive attitude and a passion for public relations and storytelling.

Responsibilities

• Develop and implement public relations strategies to increase brand awareness and positive media coverage.
• Write and edit press releases, media advisories, fact sheets, and other PR materials.
• Cultivate and maintain relationships with journalists, bloggers, influencers, and media outlets.
• Pitch stories and secure media placements in relevant publications and platforms.
• Monitor media coverage and report on results, identifying opportunities for improvement.
• Assist in organizing and executing media events, familiarization trips, and press conferences.
• Manage company social media profiles and engage with online communities.
• Respond to media inquiries and provide information in a timely and professional manner.
• Collaborate with marketing and sales teams to ensure consistent brand messaging.
• Contribute to crisis communication planning and response efforts.

Skills

Media relations

Press writing

Stakeholder management

Social media management

Event coordination

Education

Bachelor's degree in Public Relations/Communications

Job description

About the Role

Our client, a leading player in the tourism and hospitality sector, is seeking an energetic and detail-oriented Public Relations Executive to join their dynamic team in Mossel Bay, Western Cape. This role is essential for enhancing the company's public image, managing media interactions, and promoting the unique offerings of the region. You will be responsible for developing and executing PR strategies, crafting compelling press materials, and building strong relationships with media representatives and stakeholders. The ideal candidate possesses excellent communication skills, a creative flair for storytelling, and a passion for the vibrant Western Cape landscape. This is a fantastic opportunity to contribute to the growth and reputation of a well-established organization in the picturesque coastal town of Mossel Bay.

Key Responsibilities

• Develop and implement public relations strategies to increase brand awareness and positive media coverage.
• Write and edit press releases, media advisories, fact sheets, and other PR materials.
• Cultivate and maintain relationships with journalists, bloggers, influencers, and media outlets.
• Pitch stories and secure media placements in relevant publications and platforms.
• Monitor media coverage and report on results, identifying opportunities for improvement.
• Assist in organizing and executing media events, familiarization trips, and press conferences.
• Manage company social media profiles and engage with online communities.
• Respond to media inquiries and provide information in a timely and professional manner.
• Collaborate with marketing and sales teams to ensure consistent brand messaging.
• Contribute to crisis communication planning and response efforts.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 2-4 years of experience in a public relations or media relations role.
• Proven ability to write clear, concise, and engaging PR content.
• Strong understanding of media relations principles and practices.
• Excellent interpersonal and networking skills.
• Familiarity with the tourism and hospitality industry is a significant advantage.
• Knowledge of the Western Cape media landscape is beneficial.
• Proficiency in social media platforms and basic content management systems.
• Strong organizational skills and ability to manage multiple deadlines.
• A proactive attitude and a passion for public relations and storytelling.

Benefits

• Competitive salary commensurate with experience.
• Opportunity to work in a beautiful coastal location in Mossel Bay.
• Exposure to the exciting tourism and hospitality industry.
• Professional development and training opportunities.
• Collaborative and supportive work environment.
• Potential for travel within the Western Cape region.