Head of Public Relations

Placements24; Cape Town; Sur place; ZAR 1 400 000 - 2 200 000; Plein temps

Avantages offerts par ce poste

Executive bonus package

Private health insurance

Long-term incentives

International travel

Company transportation allowance

Prestigious Cape Town office

Résumé du poste

Placements24 in Cape Town, Western Cape, is seeking a visionary Head of Public Relations to lead our communications strategy from a renowned HQ. This senior role requires strategic thinking, media relations mastery, and the ability to steer high-impact PR campaigns across hospitality and tourism sectors.

You will build strong brand reputation, manage stakeholder relationships, and mentor a PR team while collaborating with marketing and corporate comms to ensure integrated communications.

Qualifications

• Master's degree in PR, communications, journalism, marketing, or related field.
• 10+ years in public relations with at least 4 in leadership.
• Proven success building and executing high-impact PR strategies.
• Experience managing media relations for prominent brands in hospitality or tourism.
• Crisis communications and reputation management expertise.
• Excellent written, verbal, and presentation skills.
• Strong leadership and team management capabilities.
• Extensive network of media contacts and influencers.
• Proficiency in PR software and media monitoring tools.
• Willing to be based in Cape Town, Western Cape.

Responsabilités

• Develop and implement a comprehensive PR strategy aligned with business objectives.
• Oversee media relations, press releases, media kits, interviews, and press conferences.
• Cultivate relationships with national and international media, influencers, and stakeholders.
• Lead crisis communications with proactive strategies and effective responses.
• Manage online reputation and social media from a PR perspective.
• Create compelling narratives highlighting achievements, services, and values.
• Supervise and mentor a team of PR professionals.
• Monitor media coverage and industry trends; provide strategic insights to leadership.
• Collaborate with marketing, digital, and corporate comms for integrated efforts.
• Manage PR budget and ensure cost-effective execution.

Connaissances

Media relations

Crisis management

Leadership

Strategic thinking

Stakeholder management

Storytelling

Team mentoring

Written communication

Formation

Master's degree in Public Relations, Communications, Journalism, Marketing, or a related field

Description du poste

About the Role

Our client, a leading organization in the hospitality and tourism sector, is seeking an experienced and visionary Head of Public Relations to lead their communications strategy from their prestigious headquarters in **Cape Town, Western Cape**. This senior leadership position requires a strategic thinker with a proven ability to build and maintain a strong brand reputation, manage media relations, and oversee all public-facing communications. You will be responsible for developing and executing innovative PR campaigns that enhance brand visibility, manage stakeholder relationships, and navigate complex communication challenges. The ideal candidate will possess a deep understanding of the media landscape, exceptional leadership qualities, and a passion for storytelling within the dynamic tourism industry. Join us in **Cape Town** and shape the public perception of a renowned brand.

Key Responsibilities

• Develop and implement a comprehensive public relations strategy aligned with the company's overall business objectives.
• Oversee all media relations activities, including press releases, media kits, interviews, and press conferences.
• Cultivate and manage strong relationships with national and international media, influencers, and industry stakeholders.
• Lead crisis communications efforts, developing proactive strategies and responding effectively to sensitive situations.
• Manage the company's online reputation and social media presence from a PR perspective.
• Create compelling narratives and content that highlight the company's achievements, services, and values.
• Supervise and mentor a team of PR professionals, fostering their growth and development.
• Monitor media coverage and industry trends, providing strategic insights and recommendations to senior leadership.
• Collaborate with marketing, digital, and corporate communications teams to ensure integrated communication efforts.
• Manage the PR budget and ensure cost-effective execution of all initiatives.

Requirements

• Master's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 10+ years of progressive experience in public relations, with at least 4 years in a leadership role.
• Demonstrated success in developing and executing high-impact PR strategies.
• Proven experience managing media relations for prominent brands, preferably in the hospitality or tourism sector.
• Expertise in crisis communications and reputation management.
• Exceptional written, verbal, and presentation skills.
• Strong leadership and team management capabilities.
• Extensive network of media contacts and industry influencers.
• Proficiency in PR software and media monitoring tools.
• Strategic thinker with a proactive approach to problem-solving.
• Willingness to be based in **Cape Town, Western Cape**.

Benefits

• Executive-level salary package with significant performance bonuses.
• Premium private health insurance and comprehensive wellness benefits.
• Generous long-term incentive plan and retirement contributions.
• Significant opportunities for professional growth, leadership development, and industry engagement.
• Prime office location in **Cape Town** with stunning views.
• A highly collaborative and prestigious work environment.
• Opportunities for international travel and participation in global events.
• Company-provided vehicle or transport allowance.
• Exclusive access to company amenities and partner benefits.