Senior Public Relations Executive

Placements24; Mossel Bay; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Medical aid

Pension fund

Performance-based incentives

Job summary

Placements24 in Mossel Bay, Western Cape, seeks a Senior Public Relations Executive to lead strategic PR campaigns, manage client accounts, and build strong media relationships across South Africa. You will craft press materials, guide crisis communications, and deliver measurable results for a diverse client portfolio.

The role requires 6+ years in PR (agency preferred), outstanding writing and presentation skills, and a deep understanding of the South African media landscape.

Qualifications

• Bachelor's degree in PR, communications, journalism, marketing, or related field.
• 6+ years in public relations, agency experience preferred.
• Proven success in developing measurable PR strategies.
• Extensive media contacts across South Africa, especially Western Cape.
• Exceptional writing, editing and presentation skills.
• Strong strategic thinking, analytics and problem-solving abilities.
• Crisis communications and reputation management experience.
• Ability to manage multiple client projects and tight deadlines.
• Proficiency with PR software and media monitoring tools.

Responsibilities

• Develop and implement strategic PR plans for diverse clients.
• Manage client accounts to ensure satisfaction and retention.
• Build relationships with journalists, bloggers, and media contacts.
• Create compelling press releases, media kits and pitches.
• Secure positive media coverage and manage media interactions.
• Oversee crisis communication and provide guidance during challenges.
• Conduct media training for clients and spokespersons.
• Monitor coverage, analyze impact and report findings.
• Collaborate with marketing and creative teams for integrated campaigns.
• Stay ahead of industry trends and advise on opportunities.

Skills

Strategic thinking

Writing & editing

Crisis communications

Leadership

Project management

Education

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field

Tools

PR software

Media monitoring tools

Job description

About the Role

Our client, a prestigious marketing and communications agency based in the picturesque coastal town of Mossel Bay, Western Cape , is seeking a highly experienced Senior Public Relations Executive. This role demands a strategic thinker with a passion for building and protecting client reputations. You will be responsible for developing and executing innovative PR campaigns, cultivating strong media relationships, and delivering measurable results for a diverse portfolio of clients. The ideal candidate will possess a deep understanding of the South African media landscape, exceptional strategic planning skills, and a proven ability to manage complex PR challenges. This is a significant opportunity to lead impactful campaigns in a thriving regional hub.

Key Responsibilities

• Develop and implement strategic public relations plans for a variety of clients.
• Manage client accounts, ensuring high levels of satisfaction and retention.
• Build and nurture strong relationships with journalists, bloggers, influencers, and other media contacts.
• Craft compelling press releases, media kits, and pitch strategies.
• Secure positive media coverage and manage media interactions effectively.
• Oversee crisis communication strategies and provide guidance during challenging situations.
• Conduct media training for clients and spokespersons.
• Monitor media coverage, analyze campaign effectiveness, and provide detailed reports.
• Collaborate with internal teams (marketing, creative) to ensure integrated campaign execution.
• Stay informed about industry trends and advise clients on strategic opportunities.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• A minimum of 6 years of experience in public relations, preferably within an agency environment.
• Demonstrated success in developing and executing comprehensive PR strategies with measurable outcomes.
• Extensive network of media contacts across South Africa, with a particular understanding of the Western Cape market.
• Exceptional writing, editing, and presentation skills.
• Strong strategic thinking, analytical, and problem-solving abilities.
• Proven experience in crisis communications and reputation management.
• Ability to manage multiple client projects simultaneously and meet demanding deadlines.
• Proficiency in PR software and media monitoring tools.
• A proactive, client-focused approach with strong leadership potential.

Benefits

We offer a competitive salary of ZAR per annum , reflecting your extensive experience and expertise. As a key member of our team in Mossel Bay, Western Cape , you will enjoy a stimulating work environment and opportunities for professional growth.

This is a fantastic opportunity to advance your career in public relations within a beautiful coastal setting. The role is primarily office-based, ensuring full team integration and collaboration.

• Medical aid
• A pension fund
• Performance-based incentives