Google Ads Campaign Architect

Communicate Finance; Wes-Kaap; On-site; ZAR 300,000 - 600,000; Full time

Job summary

Communicate Finance is seeking a paid search specialist to optimise Google Ads campaigns and drive qualified traffic for its digital initiatives.

You will develop keyword strategies, manage budgets and bidding, implement GA4/GTM tracking, and collaborate with content, SEO and design teams to boost conversions.

The role demands strong analytics, data interpretation, and A/B testing to improve ROAS across Search, Display, Shopping, and YouTube campaigns.

Qualifications

• Diploma or Degree in Marketing, Digital Marketing, Business, or a related field.
• Google Ads Certifications are highly beneficial.
• Google Analytics Certifications advantageous.

Responsibilities

• Create, manage, and optimise paid search campaigns across Google Ads.
• Develop keyword strategies that improve visibility and drive qualified traffic.
• Manage budgets and bidding strategies to maximise campaign performance.
• Analyse data and identify opportunities to improve conversion rates and return on ad spend.
• Execute and evaluate A/B testing initiatives to improve campaign effectiveness.
• Monitor performance metrics and provide meaningful insights to stakeholders.
• Implement tracking solutions using GA4 and Google Tag Manager.
• Manage campaigns across Search, Display, Shopping, Performance Max, and YouTube.
• Work with Digital Marketing, Content, SEO, and Design teams to achieve business objectives.

Skills

Google Ads management

Keyword strategy

Budget & bidding management

Data analysis

A/B testing

GA4 & GTM

Cross-team collaboration

PPC principles

Campaign optimization

Looker Studio

Education

Diploma or Degree in Marketing, Digital Marketing, Business, or related field

Tools

GA4

Google Tag Manager

Looker Studio

Job description

Communicate Finance is seeking a paid search specialist to optimise Google Ads campaigns and drive qualified traffic for its digital initiatives.

You will develop keyword strategies, manage budgets and bidding, implement GA4/GTM tracking, and collaborate with content, SEO and design teams to boost conversions.

The role demands strong analytics, data interpretation, and A/B testing to improve ROAS across Search, Display, Shopping, and YouTube campaigns.