Performance Marketing Lead

Salt; South Africa; Remote; ZAR 725,000 - 837,000; Full time

Job summary

Salt is seeking a Performance & Growth Marketing Lead to own the global digital acquisition engine. This fully remote position requires SA residency and focuses on high- impact channel acquisition, attribution, and reporting across B2C and B2B markets.

Lead Google Ads, Meta Ads, and reporting within a migrated HubSpot ecosystem, driving revenue growth with data-first decision making and rapid testing during peak season.

Qualifications

• 3+ years in performance or growth marketing.
• Hands-on with Google Ads, Meta Ads, and GA4 tracking.
• Experience with HubSpot or similar CRM and dashboards.

Responsibilities

• Own and optimize performance marketing strategy across Google Ads and Meta Ads.
• Build end-to-end measurement and attribution with GA4 and HubSpot.
• Establish live dashboards to track spend, ROAS, CAC, and lead-to-booking conversions.
• Develop automated HubSpot lead-nurturing journeys for B2C and B2B.
• Guide the Digital Marketing Specialist to align landing pages with campaign goals.
• Measure ROI of trade partner campaigns and new market expansion.

Skills

Performance marketing

Google Ads

Meta Ads

GA4 tracking

HubSpot

B2C & B2B

Analytics dashboards

Tools

HubSpot

GA4

Google Ads

Meta Ads

Job description

Salary: R 65 000 - R 75 000 CTC per month (depending on experience) Location: Fully remote, but must reside in South Africa

Why it's hot:

Beyond full commercial autonomy in a global luxury brand, high performers will have a real opportunity to unlock long-term equity options as they drive measurable business growth.

Overview:

We are looking for an exceptionally talented, data-obsessed Performance & Growth Marketing Lead to own, build, and optimize the global digital acquisition engine for a premier luxury travel and African safari group. Designed for a sharp growth marketer who thrives in fast-paced, startup-tech environments, this role sits at the intersection of analytics-driven performance marketing, conversion tracking, and high-impact channel acquisition as we enter peak booking season. In this fully remote role, you will bridge performance data and commercial leadership, owning marketing performance across paid channels for both high-end direct-to-consumer (B2C) and global trade partner (B2B) markets. Beyond driving high-performing Google Ads and Meta Ads campaigns, you will take ownership of establishing baseline tracking and building out marketing reporting within a newly migrated HubSpot ecosystem. If you excel at attribution, tracking performance through GA4 and HubSpot, and rapidly scaling audience acquisition with a data-first mindset, this opportunity provides full runway to make a visible, high-value commercial impact.

Duties and Responsibilities:

• Own, run, and optimize performance marketing strategy, budget allocation, and continuous A/B testing across Google Ads and Meta Ads across key global source markets.
• Build out and maintain end-to-end measurement and conversion attribution across GA4 and HubSpot to trace every B2C inquiry and B2B lead back to its source.
• Establish live performance dashboards in HubSpot to track spend, ROAS, CAC, cost per lead, and lead-to-booking conversions for executive leadership.
• Build and refine automated HubSpot lead-nurturing journeys (B2C and B2B).
• Direct and guide the internal Digital Marketing Specialist to ensure landing pages, web assets, and design elements align with performance campaign goals.
• Measure and analyze the commercial return on trade partner campaigns, incentives, and new market expansion efforts.
• Maintain a fast, data-driven execution pace to capture immediate market demand as the business enters peak booking season.

Requirements:

• 3+ years' proven experience in performance or growth marketing, managing budgets and delivering quantifiable commercial results.
• Deep, hands-on expertise with Google Ads, Meta Ads, and GA4 tracking and attribution.
• Proven experience with HubSpot or similar enterprise CRM platforms, with the technical ability to set up automated nurture workflows and custom performance dashboards.
• Strong working background in both B2C (high-ticket/luxury consumer acquisition) and B2B (trade/partner channel demand generation) environments.
• Prior experience in a high-growth startup, fast-paced tech environment, or agile growth setup where speed-to-market and rapid testing are essential.
• Exceptional analytical fluency with a relentless focus on data, spreadsheets, attribution models, and turning insights into immediate revenue growth.

Please note: Due to the high volume of applications, only candidates selected for an interview will be contacted. If you do not hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.