Performance Marketing Lead

Talent; Midrand; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary with room for growth

Opportunity to lead in a dynamic environment

Job summary

A leading recruiting firm in Gauteng is in search of a Performance Marketing Lead to drive marketing strategies for the Africa & Middle East region. The role requires a minimum of 5 years in marketing management, with a focus on performance-driven outcomes and strong leadership skills. Candidates should excel in digital marketing and managing multi-team collaboration. This position offers competitive compensation and growth opportunities in a dynamic environment.

Qualifications

• Minimum 5 years of experience in a marketing management role.
• Proven success in performance-driven, sales-led environments.
• Strong commercial acumen and a track record of hitting marketing KPIs.

Responsibilities

• Lead the AME Small & Accountants marketing strategy and execution.
• Own and deliver demand generation plans across various channels.
• Set and manage the strategic and tactical marketing plan.

Skills

Marketing management

Performance-driven environments

Digital marketing

Leadership

Stakeholder engagement

Job description

Overview

Salary: R900,000 – R1,500,000 per annum

Type: Full-time, Permanent

Citizenship Requirement: South African nationals only

We're looking for a results-driven Performance Marketing Lead to shape and execute the marketing strategy for the Africa & Middle East (AME) region, focusing on Small Business and Accountants.

Responsibilities

• Lead the AME Small & Accountants marketing strategy and execution, aligned with regional revenue targets.
• Own and deliver demand generation plans across customer acquisition, cross-sell, upsell, and retention.
• Interlock with regional leadership, sales, and performance teams to optimise outcomes.
• Set and manage the strategic and tactical marketing plan across all relevant channels.
• Drive weekly trading performance reviews and optimisation through strong interlock with sales and global campaign hubs.
• Manage marketing budget, reporting on key KPIs including units, ARR, trials, SQOs, MQLs, CPA, and LTV:CAC.
• Collaborate closely with UKIA digital and campaign teams to prioritise and execute high-performing campaigns.
• Lead and mentor a team of two direct reports and one intern, while influencing broader marketing teams and stakeholders.

Required Experience & Skills

• Minimum 5 years of experience in a marketing management role.
• Proven success in performance-driven, sales-led environments.
• Strong commercial acumen and a track record of hitting marketing KPIs.
• Deep understanding of digital and assisted sales funnels; B2B, B2C, and channel marketing experience is advantageous.
• Demonstrated success in digital and field marketing campaigns.
• Strong leadership and people management skills.
• Excellent communication, negotiation, and senior stakeholder engagement capabilities.
• Experience working in matrixed organisations and managing multi-team collaboration.
• High levels of accountability, resilience, and adaptability.

Why Apply?

• Competitive salary with room for growth and influence.
• Opportunity to lead in a dynamic, high-performance marketing environment.
• Work at the intersection of strategic planning and hands-on execution.
• Be part of a forward-thinking organisation with a global footprint and strong regional focus.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Staffing and Recruiting