Performance Lead: Growth & Optimization Strategist

Publicis Groupe Africa Pty Ltd; Johannesburg; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Publicis Groupe Africa Pty Ltd in Johannesburg is seeking a Senior Performance Lead to own end-to-end performance delivery across the portfolio. You will translate business objectives into measurable performance frameworks and lead daily alignment with execution partners.

The role requires 3–5 years in a senior performance, client-leadership or partner-management position, hands-on experience across Google, Meta, DV360, programmatic and commerce media, plus strong analytics, attribution and

Qualifications

• 3–5 years in a senior performance, client-leadership or team/partner-management role
• Hands-on experience across Google, Meta, DV360/programmatic and commerce media
• Performance marketing
• Advanced performance marketing expertise
• Platform expertise in digital advertising
• Analytics & attribution proficiency
• Martech understanding and conversion tracking

Responsibilities

• Translate business objectives into measurable performance frameworks.
• Validate media plans, audience strategy and channel mix.
• Drive ROAS, CPA, conversion and growth optimization.
• Ensure all campaigns are performance-ready before launch.
• Lead daily alignment with execution partners.
• Govern setup hygiene, taxonomy, UTMs, pixels and conversion tracking.
• Lead weekly performance reviews with client stakeholders and translate performance into business implications.

Skills

Senior leadership

Client leadership

Partner management

Programmatic media

Analytics

Tools

Google

Meta

DV360

Job description

Publicis Groupe Africa Pty Ltd in Johannesburg is seeking a Senior Performance Lead to own end-to-end performance delivery across the portfolio. You will translate business objectives into measurable performance frameworks and lead daily alignment with execution partners.

The role requires 3–5 years in a senior performance, client-leadership or partner-management position, hands-on experience across Google, Meta, DV360, programmatic and commerce media, plus strong analytics, attribution and