Senior Digital Strategy Lead - AI-Driven Growth

Publicis Groupe Holdings B.V; Johannesburg; On-site; ZAR 700,000 - 1,100,000; Full time

Job summary

Publicis Groupe Africa is seeking a Senior Digital Strategist to shape digital strategy for a leading telecommunications client. You will turn research, audience insights and performance data into clear strategic recommendations that guide campaigns and always-on activity.

You will lead cross-functional collaboration with Creative, Content, Media and Technology teams, apply AI responsibly in research and planning, and develop measurable KPIs to drive client outcomes and business growth.

Qualifications

• Five to seven years of experience as a Digital Strategist or Digital Marketing Manager.
• Experience with search advertising, SEO and major social platforms, with strong analytical and presentation skills.
• Relevant tertiary qualification in Digital Marketing or Digital Advertising.
• Demonstrated application of AI to research or strategy.

Responsibilities

• Define how digital channels and content deliver client objectives.
• Lead recommendations across the digital ecosystem and counsel clients.
• Collaborate with Creative, Content, Media and Technology to translate strategy.
• Lead AI-enabled research and strategic exploration with evidence.

Skills

Strategic thinking

Analytics

Presentation skills

AI in strategy

Education

Relevant tertiary qualification in Digital Marketing or Digital Advertising

Tools

Search advertising

SEO

Social platforms

Job description

Publicis Groupe Africa is seeking a Senior Digital Strategist to shape digital strategy for a leading telecommunications client. You will turn research, audience insights and performance data into clear strategic recommendations that guide campaigns and always-on activity.

You will lead cross-functional collaboration with Creative, Content, Media and Technology teams, apply AI responsibly in research and planning, and develop measurable KPIs to drive client outcomes and business growth.