Performance Lead

Publicis Groupe Africa Pty Ltd; Johannesburg; In loco; ZAR 900.000 - 1.300.000; Tempo pieno

Descrizione del lavoro

Publicis Groupe Africa Pty Ltd in Johannesburg is seeking a Senior Performance Lead to own end-to-end performance delivery across the portfolio. You will translate business objectives into measurable performance frameworks and lead daily alignment with execution partners.

The role requires 3–5 years in a senior performance, client-leadership or partner-management position, hands-on experience across Google, Meta, DV360, programmatic and commerce media, plus strong analytics, attribution and

Competenze

• 3–5 years in a senior performance, client-leadership or team/partner-management role
• Hands-on experience across Google, Meta, DV360/programmatic and commerce media
• Performance marketing
• Advanced performance marketing expertise
• Platform expertise in digital advertising
• Analytics & attribution proficiency
• Martech understanding and conversion tracking

Mansioni

• Translate business objectives into measurable performance frameworks.
• Validate media plans, audience strategy and channel mix.
• Drive ROAS, CPA, conversion and growth optimization.
• Ensure all campaigns are performance-ready before launch.
• Lead daily alignment with execution partners.
• Govern setup hygiene, taxonomy, UTMs, pixels and conversion tracking.
• Lead weekly performance reviews with client stakeholders and translate performance into business implications.

Conoscenze

Senior leadership

Client leadership

Partner management

Programmatic media

Analytics

Strumenti

Google

Meta

DV360

Descrizione del lavoro

Company Description

We are the Human Experience Agency. We believe the growth opportunity lies in people. We understand and anticipate human desires to deliver media experiences of value. We call this PeoplePoweredGrowth! Focusing on both business outcomes and human outcomes is proven to deliver stronger growth for clients. PeoplePoweredGrowth identifies the intersection between what people want and what brands need, to create media experiences of value. PeoplePoweredGrowth orchestrates the right talent and capability to solve for clients’ unique business challenges through interconnected capability. PeoplePoweredGrowth embodies a way of thinking, working, and learning; challenging the status quo and always reaching for a better. It is a culture of never standing still. Starcom is a full service, global media agency with a presence in multiple markets around the world. We believe in the power of our network and work closely with our global colleagues to ensure that we are providing our clients with global best practice, localized for the South African market. Our clients include Mondelez, Haleon (GSK), Samsung, Stellantis, Sandoz, Kellogg’s to name a few. We are part of the Publicis network – the fastest growing global network.

We are the Human Experience Agency. We believe the growth opportunity lies in people. We understand and anticipate human desires to deliver media experiences of value. We call this PeoplePoweredGrowth! Focusing on both business outcomes and human outcomes is proven to deliver stronger growth for clients. PeoplePoweredGrowth identifies the intersection between what people want and what brands need, to create media experiences of value. PeoplePoweredGrowth orchestrates the right talent and capability to solve for clients’ unique business challenges through interconnected capability. PeoplePoweredGrowth embodies a way of thinking, working, and learning; challenging the status quo and always reaching for a better. It is a culture of never standing still. Starcom is a full service, global media agency with a presence in multiple markets around the world. We believe in the power of our network and work closely with our global colleagues to ensure that we are providing our clients with global best practice, localized for the South African market. Our clients include Mondelez, Haleon (GSK), Samsung, Stellantis, Sandoz, Kellogg’s to name a few. We are part of the Publicis network – the fastest growing global network.

Reports to

Head of Performance & Client Lead

Dotted line

Third-Party Execution Partner (Nodes), Platform Partners, Analytics & Technology Teams

Role purpose

Accountable for end-to-end performance delivery across the portfolio. Owns performance strategy, optimization governance, client leadership, data interpretation, learning agenda development, innovation and automation, operational excellence and third-party execution governance. While campaign setup and trafficking may be handled by an external execution partner (Nodes), accountability for campaign quality, delivery, optimization, reporting accuracy and business outcomes remains with the Performance Lead. The role acts as the strategic and operational command center connecting client objectives, media strategy, creative, analytics, technology and execution teams.

Scope of role

• Performance strategy
• Optimization governance
• Client leadership
• Data interpretation
• Learning agenda development
• Innovation and automation
• Operational excellence
• Third-party execution governance

Core Accountabilities

• Translate business objectives into measurable performance frameworks.
• Validate media plans, audience strategy and channel mix.
• Drive ROAS, CPA, conversion and growth optimization.
• Ensure all campaigns are performance-ready before launch.
• Lead daily alignment with execution partners.
• Govern setup hygiene, taxonomy, UTMs, pixels and conversion tracking.
• Ensure optimization recommendations are executed within SLA.
• Monitor pacing, delivery, spend accuracy and campaign health daily.
• Conduct daily checks and weekly deep dives; generate optimization hypotheses and predictive recommendations.
• Lead weekly performance reviews with client stakeholders and translate performance into business implications.
• Identify automation and AI-led optimization opportunities; drive testing frameworks and experimentation culture.
• Lead monthly “Start / Stop / Continue” learning reviews and embed learnings into future planning.

Mandatory artifacts owned

• Performance Framework
• Performance-Readiness Sign-Off
• Optimization Tracker
• Weekly Deep Dive & Recommendations
• Client Performance Review
• Learning Agenda / Start–Stop–Continue

Decision rights

• Whether a campaign is performance-ready to launch
• Optimization direction and priority
• Escalation of delivery, platform or tracking risk
• Reporting and data integrity standards
• Testing and experimentation agenda
• Execution partner governance and SLA enforcement

Qualifications

Required competencies

• Including at least 3–5 years in a senior performance, client-leadership or team/partner-management role
• Demonstrated hands‑on experience across Google, Meta, DV360/programmatic and commerce media
• Performance marketing
• Advanced performance marketing expertise.
• Platform expertise
• Google, Meta, DV360, Programmatic and Commerce Media.
• Analytics & attribution
• Strong analytics and attribution capability.
• Martech understanding
• Conversion tracking and martech understanding.
• Operational governance
• Operational governance and stakeholder management.
• Strategic consulting
• Strategic storytelling and consulting ability.
• Partner management