PPC Performance Analyst

Cardilogix Talent Specialists; Johannesburg; On-site; ZAR 406,000 - 487,000; Full time

Job summary

Cardilogix Talent Specialists is seeking a PPC Performance Analyst in Johannesburg to manage and optimise paid search, display, and social campaigns. The role focuses on data analysis, ROI improvement, and building clear reports to drive growth.

Salary: R40 000 per month. You will monitor campaigns across Google Ads, Bing, and Meta, adjust bids, and produce dashboards to communicate results to teams and clients.

Qualifications

• Experience managing paid search, display, and social campaigns.
• Strong data analysis skills to improve ROI and performance.
• Ability to create clear performance reports for teams and clients.

Responsibilities

• Set up, monitor, and optimise PPC campaigns across Google Ads, Bing, and Meta.
• Pause underperforming keywords, adjust bids, and refine geo-targeting.
• Adjust daily budgets and bids to maximise conversions and reduce CAC.
• Track clicks, impressions, and conversions using analytics tools.
• Build dashboards and share insights with stakeholders.
• Run A/B tests on copy, landing pages, and creatives.
• Conduct ongoing keyword research and competitive analysis.

Skills

PPC management

Campaign optimisation

Data analysis

Reporting

Tools

Google Analytics

Looker Studio

Excel

Job description

PPC Performance Analyst job vacancy in Johannesburg.

The PPC Performance Analyst manages and optimises paid search, display, and social media advertising campaigns. This role focuses on analysing data, improving ROI, and building clear reports to drive business growth.

Salary: R40 000 per month.

Duties & Responsibilities:

• Manage Campaigns: Set up, monitor, and optimise PPC campaigns across Google Ads, Bing, and Meta.
• Campaign Optimisation: Pause poor keywords, raise bids on strong ones, and refine geo-targeting.
• Optimize Bids: Adjust bids and budget allocations daily to maximize conversions and lower acquisition costs.
• Data Analysis: Track clicks, impressions, and conversion rates via tools like Excel, Google Analytics, or Looker Studio.
• Reporting: Build performance dashboards and share insights with teams or clients.
• Run A/B Tests: Test ad copy, landing pages, and creative assets to improve click-through rates.
• Conduct Research: Perform continuous keyword research, audience targeting expansion, and competitive analysis.