Paid Media Specialist

Hustlery; Pretoria; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A digital marketing agency in Pretoria is seeking a Head of Paid Media to lead performance marketing efforts across multiple channels. The ideal candidate will have 3–5+ years of experience managing ad budgets and a strong understanding of performance metrics. Responsibilities include strategy creation, campaign management, and reporting. This role offers the opportunity to build and lead a team as the company scales.

Qualifications

• 3–5+ years running ads with large and small budgets across different platforms.
• Strong grasp of performance metrics such as CTR, ROAS, CPA.
• Must be analytical, organized, and detail-oriented.

Responsibilities

• Build full-funnel ad strategies across various platforms.
• Monitor campaigns daily and implement data-driven optimizations.
• Prepare strategic performance reports for internal and client review.

Skills

Ad strategy development

Budget management

Data analysis

Campaign optimization

Performance metrics understanding

Tools

Google Analytics

Meta Events Manager

LinkedIn Campaign Manager

Job description

About Us

At Hustlery, we’re not just another digital marketing agency — we’re growth partners for ambitious brands. From ad automation tools to full-scale campaign execution, we help businesses scale fast, smart, and profitably. Now, we’re looking for a Head of Paid Media to take the reins on all things performance marketing and help drive results across multiple channels.

Who You Are

You’re not a media buyer. You’re a performance strategist. You know how to build profitable funnels, scale ad accounts, track attribution, and lead with data. You stay on top of trends and algorithms, and your reporting isn’t just pretty graphs — it tells stories, finds insights, and drives better decisions.

What You’ll Do

Strategy & Execution

• Build full-funnel ad strategies across Facebook/Instagram, Google (Search & YouTube), LinkedIn, and TikTok
• Conduct platform research, audience analysis, and competitor benchmarking
• Craft campaigns from scratch — from concept to launch — with precise targeting and messaging
• Allocate and manage budgets across platforms to optimize for ROAS and CPA
• Collaborate with design, copy, and funnel teams to develop high-performing creative and landing pages

Optimization & Reporting

• Monitor campaigns daily and implement data-driven optimizations
• Set up conversion tracking, UTM parameters, and reporting dashboards
• Prepare clear and strategic performance reports for internal and client review
• Analyze attribution models and assist in multi-touchpoint journey evaluation

Leadership & Growth

• Build SOPs and playbooks for paid media operations
• Provide strategic insight into new media opportunities
• Potentially build and lead a team of media buyers under your direction as we scale

Requirements

✅ 3–5+ years running ads with large and small budgets across Meta, Google, LinkedIn, and TikTok

✅ Strong grasp of performance metrics: CTR, ROAS, CPA, LTV, CAC, etc.

✅ Ability to craft strategies, not just launch ads

✅ Experience using tools like Google Analytics, Meta Events Manager, and LinkedIn Campaign Manager

✅ Comfortable setting up and analyzing pixel and conversion tracking

✅ Must be analytical, highly organized, and detail-oriented

✅ Bonus: Experience with SaaS, ecommerce, or lead gen brands