Paid Media Manager, Senior Living (Remote, Pretoria)

Blacksmith Agency; Pretoria; Remote; ZAR 1,150,000 - 1,807,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency hiring a Paid Media Manager, Senior Living. You own paid media for a book of senior living clients (operators and home care agencies) across multi-location networks, steering targeting, budgets, roadmaps, and the narrative when clients ask why. You are the strategic voice at the table and you make the calls.

Remote role with US/Canada/LatAm/South Africa. Requires 3+ years hands-on in Google Ads and Meta, agency multi-client experience, and clear

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements with client walkthroughs.
• Experience managing multiple clients in an agency.
• Fluent spoken English with US clients on live calls.
• Experience in senior living or multi-location businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Manage budgets, bidding, targeting, testing and optimization.
• Ensure accurate conversion tracking with GA4, Tag Manager and pixels.
• Develop 90-day and quarterly roadmaps per client and present narratives.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

English communication

Senior living paid media

Tools

GA4

Google Tag Manager

Conversion pixels

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.