Paid Media Manager, Senior Living (Remote, Edenvale)

Blacksmith Agency; Gauteng; Remote; ZAR 1,150,000 - 1,478,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Senior Living you own paid media for a book of senior living clients—operators and home care providers with multiple communities. You guide targeting, budgets, roadmaps and the narrative when clients ask why.

You are the strategic voice at the table, and you make the calls. The role covers campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, with budget decisions, tracking setup and quarterly roadmaps, while

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized campaigns yourself.
• A track record of improving ROAS, CPA or pipeline metrics you can show.
• Agency experience handling multiple clients concurrently.
• Clear spoken English with US clients on live calls.
• Paid media experience for senior living or multi-location businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Manage budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Set up conversion tracking with GA4, Tag Manager and platform pixels.
• Develop the 90-day and quarterly roadmaps for each client and narrate the numbers on calls.
• Grow accounts through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency experience

English comms.

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.