Paid Media Manager, Senior Living (Remote, Durban)

Blacksmith Agency; Durban; Remote; ZAR 1,150,000 - 1,807,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager (Senior Living) to own paid media for a portfolio of senior living operators and home care agencies with multiple communities. You’ll steer targeting, budgets, and the narrative when clients ask why.

You will lead across Google Ads, Meta, LinkedIn and Microsoft Ads, design roadmaps, test creative, and provide a compelling 90-day and quarterly story on performance. English on live calls with US clients is essential.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized campaigns yourself.
• A track record of improving ROAS, CPA or pipeline numbers.
• Agency experience across multiple clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• Develop the 90-day and quarterly roadmap for each client and articulate the numbers on calls.
• Drive account growth: retention, upsell and long-term relationships.

Skills

Agency experience

English on live calls

Campaign strategy

Tools

Google Ads

Meta (Facebook) Ads

LinkedIn Ads

Microsoft Ads

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.