Paid Media Manager, Multifamily (Remote, Cape Town)

Blacksmith Agency LLC; Cape Town; Remote; ZAR 1,488,000 - 2,149,000; Full time

Job summary

Blacksmith Agency, an AI-first digital shop, seeks a Paid Media Manager, Multifamily to own paid media for a book of multifamily clients. You’ll set targeting, budgets, roadmaps, and the narrative for client calls as the strategic voice at the table.

You will run campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bidding, testing, and creative decisions, and ensure robust conversion tracking with GA4, Tag Manager and platform pixels.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• Track record of improving ROAS, CPA, or pipeline figures with documented examples.
• Agency experience across multiple clients and industries.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding optimization, targeting and creative testing.
• Ensure robust conversion tracking with GA4, Tag Manager and platform pixels.
• Develop the 90-day and quarterly roadmaps for each client and report the numbers on calls.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

English on calls

Multi-location exposure

Tools

GA4

Tag Manager

Pixels

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

Marketing

Full time

Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.