Paid Media Manager, Multifamily (Remote, Rosebank)

Blacksmith Agency; Rosebank; Remote; ZAR 1,314,000 - 1,971,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager, Multifamily to own the paid media strategy for large multifamily client portfolios. You will guide targeting, budgets, roadmaps, and narrative during client discussions.

The role requires hands-on management of campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, with emphasis on ROAS/CPA improvements and cross-client coordination.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements with client numbers.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for multifamily clients across Google, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and creative testing.
• Set up and verify conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and present the story behind the numbers.
• Drive account growth through retention and upsell.

Skills

Google Ads

Meta (Facebook) Ads

Agency experience

English on US calls

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.