Paid Media Manager, Multifamily (Remote, Pretoria)

Blacksmith Agency; Pretoria; Remote; ZAR 1,314,000 - 1,971,000; Full time

Job summary

Blacksmith Agency is a remote AI-first digital agency seeking a Paid Media Manager, Multifamily. You will own paid media for a book of multifamily clients, guiding targeting, budgets, roadmaps and client storytelling when asked why. You are the strategic voice at the table and you make the calls.

You bring 3+ years hands-on in Google Ads and Meta, with a proven track record of moving ROAS/CPA metrics. Agency experience across several clients and clear spoken English with US clients on live calls

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized campaigns.
• Proven record of improving ROAS, CPA or pipeline metrics.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for Google Ads, Meta, LinkedIn and Microsoft Ads for your clients.
• Handle budget allocation, bidding, targeting and creative testing.
• Track conversions with GA4, tag manager and platform pixels.
• Develop 90 day and quarterly roadmaps and explain the numbers on calls.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.