PPC Manager, Multifamily (Remote, Durbanville)

Blacksmith Agency; Durbanville; Remote; ZAR 985,000 - 1,807,000; Full time

Job summary

Blacksmith Agency is seeking a PPC Manager, Multifamily to own paid media for a portfolio of multifamily clients. You will design the roadmap, manage budgets, and drive the narrative on calls with clients.

You will rely on GA4, tag manager, and platform pixels to measure performance and optimize campaigns across Google, Meta, LinkedIn, and Microsoft Ads. This role requires clear English on live calls with US clients, a results-oriented mindset, and a proven track record of ROAS improvement.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA growth track record.
• Agency experience across multiple clients.
• Fluent English for live calls with US clients.
• Experience with multifamily or multi-location businesses is a plus.

Responsibilities

• Own paid media for multifamily accounts across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budgets, bidding, targeting and creative testing; decide when to kill a campaign.
• Ensure accurate conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and present the numbers story.
• Drive account growth through retention, upsell and long-term relationship building.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

ROAS optimization

Agency experience

English (US clients)

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.