Paid Media Analyst - Data-Driven Growth (Remote)

Gocarpathian; Cape Town; On-site; ZAR 180,000 - 280,000; Full time

Job summary

IV Interactive in Cape Town is seeking a Paid Media Marketing Assistant to support data-driven advertising campaigns and ROI optimization across channels.

You will maintain dashboards, analyze performance, and collaborate with Paid Media, Creative, SEO and account teams to align analysis with campaign goals and drive improvements. The role emphasizes accuracy, timely reporting, and hands-on testing and optimization.

Qualifications

• 3-5+ years of experience in Marketing or digital marketing
• Bachelor’s degree in marketing, business, statistics, economics, or relevant field
• Experience with Google Analytics, Looker Studio, Supermetrics and complex Google Sheets
• Healthcare/medical vertical experience
• Proficiency with data analysis tools and software
• Detail-oriented with high accuracy in data reporting

Responsibilities

• Maintain monthly dashboards and reports to monitor campaign performance and KPIs.
• Support updating ad copy, ad hoc reporting, research, and organizing paid media receipts.
• Monitor campaign pacing and performance; flag overspending or underperformance for review.
• Conduct competitor research and analyze impression share data.
• Analyze copy and landing pages for alignment with messaging and keywords; identify A/B testing opportunities.
• Collaborate with paid media, creative, and account teams to align analysis with campaign objectives.
• Collect, clean, and analyze paid media data from platforms like Google Ads, Facebook, Instagram, LinkedIn, TikTok, etc.
• Present findings and recommendations through regular reports and visual summaries.
• Ensure consistency and accuracy across all reporting and data analysis activities.

Skills

Data analysis

Campaign reporting

Collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Looker Studio

Supermetrics

Complex Google Sheets

Job description

IV Interactive in Cape Town is seeking a Paid Media Marketing Assistant to support data-driven advertising campaigns and ROI optimization across channels.

You will maintain dashboards, analyze performance, and collaborate with Paid Media, Creative, SEO and account teams to align analysis with campaign goals and drive improvements. The role emphasizes accuracy, timely reporting, and hands-on testing and optimization.