Outbound Sales Representative - Coffee Experience Req

Be Different; Cape Town; On-site; ZAR 180,000 - 300,000; Full time

Job summary

Be Different in Cape Town is seeking an outbound sales representative to drive new business in the coffee sector. You will build a robust pipeline, secure trial placements, and convert them into signed customer agreements while meeting daily and monthly targets.

You will identify customer needs, present tailored coffee solutions, and maintain CRM records, collaborating with internal teams for onboarding and service delivery.

Qualifications

• 3+ years outbound sales/telesales experience.
• Proficient with Microsoft Office and CRM/Sales Management Systems.
• Valid driver’s license.
• Knowledge of coffee products, machines or FMCG/hospitality is a plus.
• Strong closing and negotiation skills.
• Excellent verbal and written communication.
• Ability to identify customer needs and present value-adding solutions.
• Strong prospecting and networking abilities.
• Excellent planning and time management; resilient under pressure.

Responsibilities

• Drive new business development through outbound sales activities, securing new coffee customers and growing market presence.
• Achieve daily, weekly and monthly sales targets as determined by management.
• Generate a consistent pipeline with at least 40 approved trial coffee machine placements per month.
• Maintain a 30% conversion rate from trial placements to signed customer agreements.
• Develop and maintain strong customer relationships to maximise retention and referrals.
• Identify customer requirements and recommend tailored coffee solutions meeting operational and commercial needs.
• Ensure new customers meet credit, risk, and quality standards for long-term growth.
• Maintain accurate customer, prospect and sales activity information in company systems.
• Deliver a professional customer experience through product knowledge and sales presentations.
• Collaborate with internal teams for onboarding, installations and service delivery.
• Participate in campaigns and strategic projects to support revenue growth and market expansion.
• Continuously improve sales effectiveness through coaching and industry knowledge.

Skills

Outbound sales experience

Telesales

CRM proficiency

Driver's license

Coffee industry knowledge

Closing & negotiation

Verbal and written communication

Needs-based selling

Prospecting & networking

Planning & time management

Tools

CRM software

Job description

In order to be considered the following is required:

• Minimum of 3 years' outbound sales, telesales, business development or account acquisition experience
• Computer literacy, including Microsoft Office and CRM / Sales Management Systems
• Valid driver's license
• Knowledge of coffee products, coffee machines, or the FMCG / hospitality industry would be advantageous
• Strong sales closing and negotiation skills
• Excellent verbal and written communication skills
• Ability to identify customer needs and present value-adding solutions
• Strong prospecting and networking capabilities
• Excellent planning, organization and time management skills
• Resilient and able to perform in a high-pressure, target-driven environment

Responsibilities:

• Drive new business development through proactive outbound sales activities, consistently securing new coffee customers and growing the business’ market presence
• Achieve daily, weekly and monthly sales targets as determined by management
• Generate a consistent pipeline of qualified prospects and secure a minimum of 40 approved trial coffee machine placements per month
• Maintain a conversion rate of at least 30%, converting trial coffee machine placements into signed customer agreements
• Develop and maintain strong customer relationships to maximise customer retention, repeat business and referral opportunities
• Identify customer requirements and recommend tailored coffee solutions that meet operational and commercial needs
• Ensure all new customers meet the company's credit, risk, and quality standards to support sustainable long-term account growth
• Maintain accurate and up-to-date customer, prospect, and sales activity information on company systems
• Deliver a professional customer experience through excellent product knowledge, communication and sales presentation skills
• Collaborate with internal teams to ensure successful customer onboarding, equipment installations and service delivery
• Participate in sales campaigns, promotions and strategic projects that support revenue growth and market expansion
• Continuously improve sales effectiveness by incorporating coaching, quality feedback and industry knowledge into daily activities

Please consider your application as unsuccessful if you have not received a response within 14 days of submitting your application.

Outbound Sales Representative - Coffee Experience Req Western Cape, CPT - CBD