Outbound Sales Development Representative

ATM Group; Cape Town; On-site; ZAR 420,000 - 650,000; Full time

Benefits offered by this job

Competitive base salary

10% commission plan

Sales training

Career progression

Shift transportation

US hours shift allowance

Medical aid contribution

Cape Town CBD office

Collaborative culture

Job summary

ATM Group is expanding its international Sales Development team and seeks Outbound Sales Development Representatives to build relationships with US hospitality and retail businesses. You will drive outbound prospecting, qualify leads, and set in-person demonstrations for Account Executives, contributing to a high-performance, target-driven culture.

This role requires strong English communication, a proven sales mindset, and comfort working US-aligned hours from our Cape Town office.

Qualifications

• Experience in outbound sales or telesales and a track record of meeting targets.
• Strong prospecting, lead qualification, and appointment-setting skills.
• Excellent English verbal and written communication.
• Comfort engaging with business owners and key decision-makers.
• Ability to work in a fast-paced, performance-driven environment.

Responsibilities

• Proactively engage with prospective customers via outbound calls, email, and social selling.
• Target restaurants, cafés, bars, and retail establishments within ICP.
• Build relationships with owners and decision-makers to uncover opportunities.
• Conduct discovery to understand needs, challenges, and purchasing requirements.
• Qualify leads using BANT and secure qualified meetings for Account Execs.
• Schedule product demonstrations and in-person meetings where possible.
• Maintain accurate CRM records of interactions and pipeline activity.
• Work toward individual and team targets for outbound activity and meetings.

Skills

Outbound sales

Lead generation

CRM systems

English communication

Negotiation

Tools

Salesforce

Job description

ATM Group is expanding our international Sales Development team and we're looking for Outbound Sales Development Representatives who are passionate about building business relationships, identifying sales opportunities and achieving outstanding results.

This is an exciting opportunity to support a leading global commerce technology company, assisting with its expansion across the United States hospitality and retail markets.

If you thrive in a fast-paced, target-driven environment, enjoy engaging with business owners and have a passion for B2B sales, we'd love to hear from you.

Your responsibilities will include:

• Proactively engaging with prospective customers through outbound calls, email, and social selling.
• Contacting businesses within the client's Ideal Customer Profile (ICP), including restaurants, cafés, bars, and retail establishments.
• Building relationships with business owners and key decision-makers to identify potential sales opportunities.
• Conducting effective discovery conversations to understand business needs, challenges, and purchasing requirements.
• Qualifying leads using the BANT framework (Budget, Authority, Need, and Timeline).
• Securing qualified sales appointments and product demonstrations for Account Executives, with a focus on arranging in-person meetings.
• Identifying opportunities within existing customer databases and prospect lists provided by the client.
• Researching prospective customers and understanding market trends within the US hospitality and retail sectors.
• Communicating the client's product offerings and value propositions confidently and professionally.
• Handling objections effectively and creating interest in the client's technology solutions.
• Maintaining accurate records of customer interactions, lead qualifications, and pipeline activities within CRM systems.
• Working towards individual and team performance targets, including outbound activity, qualified meetings, and conversion rates.
• Collaborating with Account Executives and internal stakeholders to ensure effective lead handovers.
• Identifying opportunities to improve prospect engagement, sales processes, and overall performance.

What We're Looking For

We're looking for confident, enthusiastic individuals who enjoy engaging with business customers, have a strong commercial mindset, and are motivated by achieving sales targets.

• Previous experience in outbound sales, telesales, or a target-driven contact centre environment.
• Proven ability to achieve or exceed sales targets and performance KPIs.
• Excellent English communication skills, both verbal and written.
• Strong sales prospecting, lead generation, and qualification skills.
• Confidence in engaging with business owners and key decision-makers.
• Excellent active listening, questioning, and relationship-building skills.
• Strong objection-handling, negotiation, and persuasive communication abilities.
• Understanding of sales pipelines, lead qualification, and appointment-setting processes.
• Ability to communicate product benefits and business value effectively.
• Experience using CRM systems, with the ability to maintain accurate customer and sales records.
• Comfortable navigating multiple computer systems simultaneously.
• Ability to work effectively in a fast-paced, performance-driven environment.
• Strong organisational skills, time management, and attention to detail.
• A proactive, resilient, and results-driven attitude with a willingness to learn and develop.
• Willingness to work US-aligned business hours.

Advantageous

• Previous experience in business-to-business (B2B) sales or sales development.
• Experience selling SaaS, technology, point-of-sale, or payment solutions.
• Familiarity with Salesforce or similar CRM platforms.
• Experience engaging with customers or businesses in the United States.
• Knowledge of the hospitality, restaurant, or retail industries.
• Experience in cold calling, appointment setting, and lead qualification.
• Familiarity with the BANT sales qualification framework.
• Understanding of the US business environment and customer expectations.

What Makes You Successful

You'll be someone who:

• Enjoys engaging with business owners and building professional relationships.
• Has a natural passion for sales, prospecting, and achieving results.
• Confidently initiates conversations and identifies business opportunities.
• Understands customer needs and communicates value persuasively.
• Recognises buying signals and handles objections professionally.
• Is motivated by targets and takes ownership of personal performance.
• Remains positive, resilient, and focused when facing rejection or challenges.
• Demonstrates strong initiative, accountability, and attention to detail.
• Adapts quickly to new products, systems, and sales processes.
• Works effectively both independently and as part of a collaborative, high-performing team.
• Embraces coaching and continuously looks for opportunities to improve sales performance.
• Takes pride in delivering high-quality leads and contributing to overall business growth.

Working Hours

This role operates during US-aligned business hours.

Monday to Friday

15:00 – 00:00 (South African Standard Time)

Location:

Cape Town CBD – Office-based.

Why Join ATM Group?

At ATM Group, we believe our people are our greatest asset. We offer an inclusive, supportive environment where you can grow your career while working with internationally recognised brands.

We provide:

• Competitive basic salary
• An additional 10% commission plan.
• Comprehensive product and sales training.
• Ongoing coaching and professional development.
• Career progression opportunities.
• Transportation provided for your shift.
• Shift allowance for working US business hours.
• Medical aid contribution.
• Modern, A-grade offices in Cape Town CBD.
• A collaborative and supportive culture.
• The opportunity to work in a dynamic international environment.

Employment Equity & Equal Opportunity

ATM Group is an equal opportunity employer committed to fostering a diverse, inclusive and equitable workplace.

In line with our Employment Equity Plan, preference will be given to suitably qualified candidates from designated groups, including persons with disabilities.

Applicants with disabilities are encouraged to apply

and may indicate any reasonable accommodation requirements during the recruitment and selection process.

Only shortlisted candidates will be contacted. If you do not receive feedback within four weeks of submitting your application, please consider your application unsuccessful.