National Sales Manager - Snacks Division

Placements24; Klerksdorp; On-site; ZAR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Executive compensation package

Medical aid, life insurance, and RET/p

Company car with fuel allowance

Career growth opportunities

Leadership development programs

Job summary

Placements24, on behalf of a leading national FMCG company, seeks a National Sales Manager to shape the sales strategy and drive execution across South Africa from its base in Klerksdorp, North West.

You will lead the national sales team, set targets, define channel strategies, manage key accounts, and collaborate with marketing, product development and operations to ensure successful launches and sustained growth.

Qualifications

• Bachelor's degree in Business, Marketing, or related field; MBA desirable.
• Minimum 10 years in sales management with 5+ in senior national role in FMCG.
• Proven success in achieving national targets in snacks/confectionery.

Responsibilities

• Develop and implement a national sales strategy to grow revenue and market share.
• Lead and mentor national sales team including regional managers.
• Define channel strategies across retail and wholesale segments.
• Manage national accounts, distributors and retailers.
• Provide forecasts and performance reports to senior leadership.
• Oversee trade marketing campaigns and budget.

Skills

Leadership

Strategic thinking

Negotiation

Communication

Analytical

Financial acumen

CRM tools

Sales analytics tools

Travel readiness

Education

Bachelor's degree in Business/Marketing

MBA desirable

Tools

CRM systems

Sales analytics tools

Job description

About the Role

Our client, a leading national **FMCG** company renowned for its popular snack brands, is seeking an accomplished National Sales Manager to lead their sales strategy and execution across South Africa. This high-impact role, based in **Klerksdorp, North West**, will be responsible for setting national sales targets, developing channel strategies, and managing a team of regional sales managers. The ideal candidate will possess a proven track record of driving significant sales growth within the **FMCG** sector, particularly in the snacks category. Strong leadership, strategic thinking, and excellent negotiation skills are paramount. This is an exceptional opportunity to shape the commercial success of well-loved brands on a national scale. We are looking for a visionary leader to elevate our client's presence in the competitive snack market. The role is based in **Klerksdorp**, providing strategic oversight for the entire country.

Key Responsibilities

• Develop and implement a comprehensive national sales strategy to achieve revenue, volume, and market share objectives for the snacks division.
• Lead, mentor, and manage the national sales team, including regional sales managers, to ensure high performance and achievement of targets.
• Define and execute channel strategies across various retail and wholesale segments.
• Establish and maintain strong relationships with key national accounts, distributors, and retail partners.
• Analyze sales data, market trends, and competitor activities to identify growth opportunities and address challenges.
• Oversee the development and execution of promotional campaigns and trade marketing initiatives.
• Manage the national sales budget, ensuring efficient allocation of resources and optimal return on investment.
• Collaborate closely with marketing, product development, and operations teams to ensure alignment and successful product launches.
• Provide accurate sales forecasts and regular performance reports to senior leadership.

Requirements

• Bachelor's degree in Business, Marketing, or a related discipline. An MBA is highly desirable.
• A minimum of 10 years of experience in sales management, with at least 5 years in a senior national role within the **FMCG** sector, preferably in snacks or confectionery.
• Demonstrated success in achieving and exceeding national sales targets in a competitive market.
• Proven experience in developing and implementing effective channel strategies and managing key accounts.
• Exceptional leadership, strategic thinking, negotiation, and communication skills.
• Strong analytical and financial acumen.
• Proficiency in CRM systems and sales analytics tools.
• Willingness to travel nationally as required.
• Based in or able to relocate to **Klerksdorp, North West**.

Benefits

• A highly attractive executive compensation package, including a substantial base salary and performance-driven bonuses.
• Comprehensive medical aid, life insurance, and retirement fund benefits.
• Company car with fuel allowance.
• Significant career growth opportunities within a leading **FMCG** organization.
• Leadership development programs and continuous professional training.
• A dynamic and challenging role with national scope, based in **Klerksdorp**.