Brand Manager - Snacks & Savouries FMCG

Placements24; Nuwerus; Presencial; ZAR 900.000 - 1.200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary and bonuses

Medical aid and retirement fund

Growth and career advancement

Dynamic and collaborative environment

Product innovation exposure

Annual performance reviews

Descripción de la vacante

Placements24 seeks an experienced Brand Manager for Snacks & Savouries in Kimberley, Northern Cape. Lead brand strategies, campaigns, and product development to grow volume and market share in the dynamic South African FMCG sector.

You will drive consumer insights, oversee cross-functional teams, and manage agencies to deliver high-impact marketing initiatives while ensuring brand equity across touchpoints.

Formación

• Bachelor's degree in Marketing, Business Administration, or related discipline.
• Minimum of 7 years of brand management experience in FMCG, ideally snacks/savoury.
• Willingness to relocate to Kimberley, Northern Cape.
• Strong analytical and strategic thinking skills.
• Ability to lead cross-functional teams and manage projects.

Responsabilidades

• Develop and implement integrated brand strategies to drive volume, market share, and profitability for Snacks & Savouries.
• Conduct market analysis, consumer research, and competitor benchmarking to identify growth opportunities.
• Oversee marketing campaigns, including advertising, digital marketing, and PR initiatives.
• Manage the brand's P&L and ensure financial targets are met.
• Drive new product development from concept to launch in line with consumer needs and trends.
• Collaborate with Sales, R&D, and Supply Chain for lifecycle management and market execution.
• Manage agency relationships to ensure high-quality output and campaign effectiveness.
• Monitor brand performance metrics and provide actionable optimization recommendations.
• Identify consumer insights to inform brand positioning and communication strategies.
• Ensure brand consistency across all touchpoints and maintain brand equity.

Conocimientos

Marketing analytics

MS Office

Communication skills

Cross-functional leadership

Brand management

Educación

Bachelor's degree in Marketing/Business

Herramientas

Marketing analytics software

Descripción del empleo

About the Role

Our client, a dynamic and rapidly growing force in the FMCG sector, is actively seeking an experienced and innovative Brand Manager to lead their popular Snacks & Savouries portfolio. This role, based in Kimberley, Northern Cape, is a critical position focused on driving brand growth, market share, and consumer engagement. You will be responsible for developing and executing comprehensive brand strategies, including product innovation, marketing campaigns, and promotional activities.

The ideal candidate will possess a deep understanding of the FMCG market, particularly the snacks and savouries category, combined with strong analytical, creative, and leadership skills. This is a fantastic opportunity to make a significant impact on well-loved brands in a key regional center of South Africa.

Key Responsibilities

• Develop and implement integrated brand strategies to drive volume, market share, and profitability for the Snacks & Savouries portfolio.
• Conduct thorough market analysis, consumer research, and competitor benchmarking to identify growth opportunities and challenges.
• Oversee the development and execution of marketing campaigns, including advertising, digital marketing, and public relations initiatives.
• Manage the brand's P&L and ensure financial targets are met.
• Drive new product development initiatives, from concept to launch, ensuring alignment with consumer needs and market trends.
• Collaborate with sales, R&D, and supply chain teams to ensure effective product lifecycle management and market execution.
• Manage agency relationships (advertising, media, PR) to ensure high-quality output and campaign effectiveness.
• Monitor brand performance metrics, analyze results, and provide actionable recommendations for optimization.
• Identify and capitalize on consumer insights to inform brand positioning and communication strategies.
• Ensure brand consistency across all touchpoints and maintain brand equity.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• Minimum of 7 years of brand management experience, with a strong emphasis on the FMCG sector, ideally within the snacks and/or savoury categories.
• Proven track record of successfully managing and growing FMCG brands.
• Strong understanding of consumer behavior and market dynamics in the South African context.
• Excellent analytical and strategic thinking skills.
• Proficiency in marketing analytics tools and strong MS Office skills.
• Exceptional communication, presentation, and interpersonal skills.
• Demonstrated ability to lead cross-functional teams and manage projects effectively.
• Creative mindset with a passion for brand building.
• Must be based in or willing to relocate to Kimberley, Northern Cape.

Benefits

• Competitive salary package and performance-related bonuses.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for professional growth and career advancement within a reputable company.
• Dynamic and collaborative work environment.
• Exposure to exciting product innovation within the snacks and savouries category.
• Annual performance reviews and development planning.